Blog: Marketing

A Selection of Blogs and Articles around web design, marketing and business. We have a lot of excellent blogs particularly around Marketing. Many Universities use our blogs below to help with their research. Please do feel free to share the content

The Seven Ad Appeals

March 13th 2018

The seven ad appeals are a set of seven persuasion techniques by Clow and Baack that tap into consumers thoughts and purchasing decisions. They attract target audiences by relating to consumers every...

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The beginning of Amazon: E-commerce history

December 07th 2017

The Amazon is the largest river in the world, so it is no coincidence that this was the name chosen for Jeff Bezos’ 1994 online bookseller start-up company.

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Why authenticity in marketing is important

November 07th 2017

Authenticity is especially important when creating a brand and marketing products. Likes and comments are psychologically rewarding, but just for show.

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Using the Extended 3P’s in Marketing

July 03rd 2017

This blog is looking at the extension of the 4ps in Marketing. The Extended 3Ps is still critical for marketing. Have a read and please share

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How to improve customer service – a practical guide

January 31st 2017

This article provides a method by which you can identify where to improve customer service and by extension the experience a customer will have.

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Get More from your Website with Content Repurposing

January 13th 2017

You've written an amazing blog a year back, you want to use it again. Have a think can it be converted into video and repurpose the content

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