The Seven Ad Appeals
The seven ad appeals are a set of seven persuasion techniques by Clow and Baack that tap into consumers thoughts and purchasing decisions. They attract target audiences by relating to consumers every...
Read MoreA Selection of Blogs and Articles around web design, marketing and business. We have a lot of excellent blogs particularly around Marketing. Many Universities use our blogs below to help with their research. Please do feel free to share the content
The seven ad appeals are a set of seven persuasion techniques by Clow and Baack that tap into consumers thoughts and purchasing decisions. They attract target audiences by relating to consumers every...
Read MoreThe Amazon is the largest river in the world, so it is no coincidence that this was the name chosen for Jeff Bezos’ 1994 online bookseller start-up company.
Read MoreAuthenticity is especially important when creating a brand and marketing products. Likes and comments are psychologically rewarding, but just for show.
Read MoreThis blog is looking at the extension of the 4ps in Marketing. The Extended 3Ps is still critical for marketing. Have a read and please share
Read MoreThis article provides a method by which you can identify where to improve customer service and by extension the experience a customer will have.
Read MoreYou've written an amazing blog a year back, you want to use it again. Have a think can it be converted into video and repurpose the content
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