Digital Marketing

Digital marketing is a complex and ever-changing field, which you need to keep up with to ensure that your business stands out from the crowd. However, at its essence, it can be broken down into four simple steps. No matter what goals you have set for your business, this four-part strategy is designed to achieve them successfully.

First of all, we look at your objectives before moving onto the main part of the strategy itself. Next, we look at the tactics that we will use to ensure this strategy works before concluding with an audit and analysis to see where improvements could be made in the future.

We are experienced at delivering results across all four stages. Our experience with both Blue-Chip companies and with individuals trained by the Charted Institute of Marketing (CIM) help us to stand out from the crowd.

Read on for a breakdown of each of the four steps we take.

1. Marketing objectives

First of all, we begin by working closely with the client to identify their individual marketing goals. This helps to not only ensure that expectations are set from the start, but also it helps when it comes to discovering their unique selling point and which area of the business can be focused on for promotion. Through this work, we can then identify a series of KPIs (key performance indicators) that we can track throughout the process. This helps to ensure that the goals that we are setting are both measurable and achievable.

Once we have the objectives clearly set out, we can then communicate with you how they will be monitored, met, and explain how they will assist in your overall business success.

Our central aim is to obtain recognition for our clients by reaching achievable and rewarding marketing goals. We do this by:

  • Working with clients to identify marketing goals and rationale for the promotion
  • Communicating ways to monitor and meet objectives
  • Explaining how achievable goals are set and how they assist success
  • Identifying KPIs
  • Outlining the benefits of the marketing objectives to the client

2. Strategy

Once we have set out the objective, our next task involves putting in place a clear strategy that enables us to reach them. Much of this is based on data-driven research. We want to get to know your business in the most intimate way possible, as this will enable us to understand your clients and their needs.

We have already talked about the goals that we will set out, and we need to then follow this up by working out the most effective way of hitting them. There will be a series of tools that we can use, which we need to identify and explain how they will help with the overall implementation of the plan.

Once the strategy is clearly laid out, we can then explain the individual benefits that it will offer to your business and everything you are trying to achieve.

In summary, we will achieve your marketing goals with a data-enhanced action plan by:

  • Working out a route for the most effective strategy
  • Identifying the tools to use and how they will be implemented
  • Explaining how the strategy will be created to meet objectives
  • Outlining what the benefits are to the clients

3. Tactics

Now, we come onto the tactics stage, where we utilize tried-and-tested tools and show off our creative flair in the world of digital marketing. Individual techniques are changing all the time, and we stay one step ahead of the competition by ensuring that our tactics are foolproof.

We start by looking at the individual areas which all need to work together in harmony. So, for example, you have search engine optimization and PPC advertising, which help to boost your presence on the major search engines. Working alongside this, we have a content marketing strategy that helps you pump out high-quality and engaging material regularly. This is combined with social media marketing, which sees us identifying the best channels for you, as well as the material that is most likely to generate a great deal of interest and a loyal following.

Essentially, we delve into a world of effective marketing tools, techniques, and creativity that captivates audiences time and time again by:

  • Assembling a digital toolbox
  • Examining the key areas that need to be focused on
  • Focusing individually on the different elements of digital marketing such as search engine marketing/content marketing / social media marketing etc.
  • Explaining the benefits to our clients

4. Audit and analysis

Finally, we have the audit and analysis stage, which is all about looking at what you are doing at the moment and making some suggestions of where improvements can be made along the way.

To start off with, we need to look at your current marketing activities, going over them with a fine-tooth comb and seeing what you are doing well and what can still be improved upon. These weak points need a high level of focus and a clear strategy to turn them into strengths.

Looking at your website and social media pages in detail, we will seek to make suggestions that will rectify any issues that are already apparent.

We also offer additional research and planning services that can help to offer an even higher level of success to our clients. Throughout every step of the journey, we take the time to clearly explain the benefits of what we are doing, ensuring that everybody is on the same page at all times.

In summary, we match the needs of our clients with in-depth reviews and targeted improvements by:

  • Reviewing current promotional marketing activities
  • Conducting a SWOT analysis and identify online marketing weak points
  • Rectifying and strengthening site/management
  • Offering a choice of additional research and planning services for higher success rates
  • Explaining what the benefits are to the clients

For more information on a digital marketing strategy that could seriously benefit your business, one of our dedicated team would be more than happy to chat with you on 0121 8203659.

Give us a call - a conversation doesn't cost anything: 0121 8203659