What is the SEO Process

Do you want to increase your presence online?

Cocoonfxmedia Ltd based in Lichfield Staffordshire has developed over the years a search engine optimisation (SEO) process with a proven methodology to help websites achieve the highest possible positions with all the top search engines: Google, Yahoo, Bing. By using a mixture of SEO practices. Anyone serious about making their website a success needs to make sure they're getting the right sort of traffic to your website to either increase your brand presence or ultimately sales.

We can talk about Core Web Vitals, Indexing, Rank Brain but if you’re not interested in this. The reason why you have come to our website is to find out if you spend X with us and get results.  We don't provide some wishy-washy voodoo smoke and mirrors but an actual process. Unlike most SEO Agencies we also know how to build and change sites to meet the correct page structure and we also are experts in User Experience.  This means you don't have to relay messages to your web developer/web designer and pay them to make the changes to your website.

As we've been doing SEO since 2007, we have refined and improved how we deliver SEO campaigns.  That's why we have devised an SEO 44-step process which we continually adapt and develop to meet the demands of your users and the search engines. Our process maps the technical to the actual user requirements and implements a well-structured and well-measured campaign.

Our SEO Tool Kit

  • User-based research
  • Client trends
  • Competitor analysis
  • Content strategy
  • Onsite/Off-Site Optimisation
  • Keyword ranking position
  • Analyst tools – statistical reporting and trending
  • SEO Dashboard
  • Open graph
  • Schema Markup
  • Copywriting/Page content writing
  • Geographical positioning
  • Google My Business pages
  • Email Marketing
  • The human eye and our expertise

ORGANIC WEB OPTIMISATION Gets you the best results

The reason why Organic SEO is better than Google Adwords is that what we do has long-lasting effects. Unlike Google Adwords or PPC you can literally burn through money and once the budget is used up you will be full of the Google rankings. 

We are not going to kid you and say web optimisation is going to be easy or cheap, but if you can increase your sales by 20%, that surely should make you take your web marketing seriously. Our process we use on and test on our own website and we know they work as we’re in a top-five position on all our targeted keywords. 

Have a read of one of our case studies on how we've helped our clients to meet their SEO targets.

What is search engine optimisation?


Search engine optimisation (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results), and excludes direct traffic/visitors and the purchase of paid placement. Primarily SEO pertains to search engine.
SEO may target different kinds of search, including image searchvideo searchacademic search, news search, and industry-specific vertical search engines.

Source: Wiki ~ Search Engine Optimisation

SEO is a marketing strategy to help your business get noticed online by the search engines. By directing the right traffic to your website we can improve your website’s ranking. This will help to increase your presence online and, more importantly, your future sales. Part of the strategy is to do research on possible search strings which users/clients would possibly use to find your website/brand/product. These strings are keywords.  Such us [How to do SEO?].

We use the latest coding practices not only to make your website look great but also structurally. A correct onsite content and page structure will make it easy for the search engine ‘spiders’ to crawl through your website.

Analysis often involves a lot of work, such as competitor analysis, traffic trends, social trends, keyword density and traffic flow. We can help you to get to know your clients, and markets better, by doing regular audits and making sure your website is ticking all the right boxes for the search engines. This, in turn, will help drive traffic and interest to your website and the end result will be an increase in your presence within the search engine rankings, increasing your sales and brand presence.

How to do Local SEO

Often the niche industry you're working within can be very competitive. However, if you focus your search engine optimisation on a localised search you could have faster gains and increase your local market share. For example, by targeting ‘SEO Staffordshire’ or ‘SEO Lichfield’ you can gain a foothold in the local area and build your business from there as well as create a brand consistency so you can be found quickly.

Give us a call - a conversation doesn't cost anything: 0121 8203659