A logo is the mark of your business. It is the short-hand identifier to everything that your business represents. It is the starting point of developing your business identity.
The process of logo design explores your brand – your values, your voice and the impact you want to have and starts putting form to invisible ideas. This identity must be consistent along all the customer touch points. Over time your identity will carry all these messages every time a customer views your logo.
We work in partnership with our clients, this approach means many things. Collaboration is at the core, explaining how projects are run so you know what to expect – the design process can seem pretty crazy to people who haven’t experienced it before, including you along all the decision-making processes so you are in control and you can see why design decisions have been made but it’s more than just that.
It’s an appreciation that ultimately you know more about your business and it is our place to learn and focus on. It’s an approach that means we genuinely want our clients to succeed. It’s also our approach that we don’t pull any punches either, we’ll give you our honest opinion gained from insights from years of experience designing and delivering projects for many different clients.