Google is improving local SEO search daily, making it critical for businesses to get on board and boost their local search visibility. The question is, how do you go about doing that? Sure, your website may have a couple of local-focused keywords or some geographical-specific pages, but is that enough to climb the Google ranks?
Here at Cocoonfxmedia, we are local SEO experts and know all the tricks for performing well on a local search, helping you to reach a local online audience.
When somebody searches online for a local business, Google pulls location data from sources such as Facebook, Yelp, and Google My Business. If local SEO is used correctly, your business is more likely to appear at the top of those searches, in turn pulling in more traffic. If your listed date is incorrect or inconsistent, it will have the opposite effect – searches may show wrong information or not show your website, meaning you miss out on potential customers.
Here are some of the biggest ranking factors for local SEO:
We understand the ins and outs of local SEO. We know what works and what doesn’t. With the right local SEO campaign, you ensure that you don’t miss out on vital traffic.
So, what’s the difference between SEO and local SEO? It’s essential to make the distinction, as the two have entirely different outcomes, with regular SEO boosting your ranking nationwide or worldwide and local SEO improving your rank specifically for local searches. As a business, you must decide if you should use one or the other – or, better yet, both!
Local SEO involves geographically targeted SEO efforts. For example, a local SEO keyword may be ‘SEO Agency Birmingham’ to rank higher for that specific area. It helps you attract customers in your immediate area, providing better quality traffic. It works well for local businesses and low-budget campaigns.
Regular SEO is not geographically targeted. Instead, it uses highly competitive keywords to reel in more traffic. This type of SEO is essential for global companies and big brands.
The most effective SEO campaigns involve local SEO combined with regular SEO. It creates rapid results for businesses, ensuring they receive plenty of organic traffic.
When you optimise your website for local SEO, you will notice lots more organic, relevant traffic – you will attract the type of customers specifically looking for your business. Not enough? Below are some of the major benefits you can expect.
In this world of business, you cannot afford to fall behind. There is so much competition to contend with, so you need a strong digital marketing campaign to get ahead – and, for many businesses, that should include local SEO.
Local SEO is an incredibly powerful tool for many businesses. Is it right for yours, though? If you check off any of this list, then you should put more effort into your local search visibility.
Global businesses with no fixed locations will not benefit as much as local businesses with premises in a specific area. For businesses that cater to specific areas, local SEO is crucial.
Getting started with a local SEO campaign is easier than ever when you work with us here at Cocoonfxmedia. That is because we understand SEO. We know what works, what doesn’t, and everything in between. We place our efforts into the most important ranking factors like NAP and high-quality web content.
To start, we will pull up your business’s web directories and business listings. If you’re on a clean slate, then excellent! Otherwise, we will need to ensure they have the same information – specifically, your name, address, and phone number (NAP). This can be a tiresome job for businesses, but our service makes it much easier and ensures that no listing is missed out.
From there, our local SEO services range from providing pieces of content to link building and a monthly report. With us, you can expect excellent results in the form of high-quality website traffic.
When you work with us here at Cocoonfxmedia, we become partners with the aligned goal of boosting your local SEO efforts to reel in more relevant web traffic. We have many years of digital marketing experience, so you can trust us to bring your business to the top of local Google searches. Whatever your goals are, and however large or small your business is, our experts will help boost your business’s growth.
When it comes to improving your local search visibility, you don’t have to be an expert in local SEO – you just need to work with someone who is. That is where we come in. Here at Cocoonfxmedia, we help build the bridge between your brand and your local customers.
We offer (minimum):
Our process is all about our clients – or rather, our partners. We ensure that you are kept up to date every step of the way, and that you receive the very best local SEO strategy for your particular business. When you choose Cocoonfxmedia, you choose reliability, expertise, and – most of all – real, tangible results.
Prices start from £250 per month, with a minimum 3-month contract.
For more information about our SEO Local Search services, please call us on 0121 8203659 or contact us – our friendly team is waiting to help!