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Statistical Measuring – Digital Analysis

Websites are a vital element to any business and with the ever changing user behaviour and improving technology, both hardware and software make managing your website a very complex process.  Getting to grips with how your website is performing is critical for meeting your business goals and objectives.  Using data to understanding how your users and potential users interact with your website can ultimately help convert more leads, and also stop any possible problems happening in the future.

Google Analytics

Google Analytics is a free tool provided by the search engine giant, which gives you a wealth of key data to help drive your sales, understand your users and measure your website. It is often that businesses don’t understand where to look and more importantly don’t know how to analyse and use the data.

“Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline). ”  – Digital Analysis – Googles Definition

Cocoonfxmedia staff are experts in digital analysis and our qualified by Google in how to use the data correctly and also are there to help you get the to the data which is key to your business.  Working within Google analytics, Cocoonfxmedia can transform the results into something which will make sense to any business owner.

Digital Analysis

Cocoonfxmedia’s Statistical Analysis package will do the following for you:

  • Help you define the goals and objectives of your website
  • Define realistic KPI’s to measure against
  • Set-up Google Analytics correctly
    • Views, Filters, Goals, Multi Channel Funnels, Site Behaviour
  • Provide reports which actually mean something
  • Feedback in plain English with no technical jargon or buzz words
  • Action plans and easy to understand reports
  • Continuous reviews

With the combination of Cocoonfxmedia’s other services, we can transform your website which can be measured, improved and developed to keep your website ahead of the competition, while taking the stress out of trying to understand complex data.  This service also forms part of  our Partnership Programme.

Get in touch today and unlock your websites potential by arranging a meeting with James Blackman or Glen Tapper, our digital marketing experts on 01543 223074 or you can send us an email from our contact form.

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