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The Importance of Regular SEO

Published date: 15th May 2019
Last modified: 15th May 2019

The aim is to get your site found by more people, and fill it with relevant and engaging content to ensure people stay engaged and complete the action you’re hoping for. It’s also important to note that SEO is a continual process, and climbing the ranks of search engines, such as Google, Yahoo and Bing requires strategy.

SEO is not a new concept, and has long been high priority for many businesses when looking at their digital marketing strategies.

At Cocoonfxmedia, we’re passionate about SEO and have developed optimisation processes using proven methodology to ensure that your website receives high search engine rankings and is easily found by your customers.

In this blog, we’ll be taking a look at the importance of maintaining regular SEO on your website and the benefits it could bring to your business.

Keyword Research

Keyword research is an integral part in SEO. Why? Until keyword research is undertaken, you won’t know what search terms to optimise your website and content for. Keywords help your website found by the right people, ensuring your traffic is relevant.

Often, what we think people will search differs from the reality and keyword research allows us to ensure that your website is reaching the right people.

Short-tail keywords often have high search volume and competition, as they are popular keywords. It may take some time to climb the ranks. Long-tail keywords contain more than 3 words, and have low search volume and competition. However, this makes the keyword easier to rank for, and also ensures you get quality traffic.

Regular keyword research allows both short and long-tail keyword opportunities to be identified, ensuring your customers can easily find you and you’re getting relevant traffic to your website.

The Importance of SEO Audits

Climbing the ranks of search engines is a continuous process and SEO audits are a key tool that will help you reach the first-page spot you’re aiming for.

Regular SEO audits bring a host of benefits including:

  • Monitoring your site for any issues so they can be quickly identified and fixed
  • Find out how your content is performing for your chosen keywords
  • Learn how to improve SEO throughout your website
  • Recognise keywords that aren’t ranking as you’d hoped and identify how to improve on-site SEO
  • Benchmarking your websites SEO performance against competitors
  • Use this knowledge to adapt your strategy to overcome any issues

Simply put, regular SEO audits ensure you’re fully informed of the factors affecting your websites ranking, and gives insight into the best way to overcome any challenges.

Local Citations get you found locally

If you’re concerned about your search engine rankings, citations can help you get found locally while helping you build your website’s credibility.

Citations are mentions to your business on other websites, e.g. Yellow Pages, and may include the following:

  • Opening hours
  • Business description
  • Contact details e.g. phone number and email addresses
  • Links to social media profiles
  • Gallery of images and videos
  • Customer reviews

Citations are an important ranking factor, as it allows search engines to verify the existence and location of your business. However, it’s vital that you aim for consistency with your citations, as search engines collect data about each business and assess the validity of the data: If the data is accurate, this will positively impact your search engine rankings, as it becomes clear to the search engine your website is a trusted authority.

We hope this article has inspired you to make regular SEO an integral part of your marketing strategy. For more information on how SEO can make big impact in your business, please contact us.

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