A request for work experience paid off for a tenacious 22-year-old Lichfield graduate who has landed her dream first job with a web design and marketing agency as a result.
Hattie Anderson has been employed to the role of marketing officer at the award-winning Cocoonfxmedia after approaching the company to ask if they would accept her on a work experience placement.
Partners at the Lichfield-based firm were so blown away by Hattie’s abilities during a two-week placement that she was offered a permanent job at the end of it.
Managing partner, James Blackman, said: “Hattie is joining us after taking the courage to approach us for work experience. We gave her two weeks and were blown away by her work ethic and ability to apply herself to the job of a marketing officer.
“Taking Hattie on is part of Cocoonfxmedia Ltd’s growth strategy to strengthen our core capabilities and skills and we will be looking to grow the company further before the end of the year. However, it was Hattie’s courage and tenacity that won her that job – had she not approached us, we may have targeted our resources differently.
“It’s been really refreshing to see a young person putting themselves out there and creating their own opportunities. Work experience is sometimes undervalued, but this shows that it really can pay off.
“With Hattie we can now increase the service portfolio to our clients and also increase our own brand awareness.”
Hattie, a former Nether Stowe High School pupil, has just finished completing her MSc in Marketing, after gaining a BA degree in English at Loughborough University.
Hattie said: “I decided to contact Cocoonfxmedia after going to a few interviews and being unsuccessful. I was really keen to find a career in Marketing and didn’t want to waste my skills so decided not to settle for less. I called up James and Glen to offer myself for work experience after advice from family members in hope that this would help become more successful at interviews but it turned out we all gelled and I got a position! I think young people need to be proactive in their job search and contact local companies as well as the larger companies. There’s nothing to lose with short-term work experience as you get out the cycle of being unsuccessful due to a ‘lack of experience’”
“I enjoy the creativity involved with marketing, so after my English degree, this for me was the natural route to take!”
In her new role, Hattie will focus on internal and external marketing, social media management, content marketing and SEO.
Cocoonfxmedia has experienced record growth in recent years as it continues to expand its services and develop new technologies to meet the full web design and digital marketing requirements of businesses.