Content marketing is a valuable strategy that focuses on creating and distributing content that your customers want to see. Attracting them to your website and motivating action that drives profit and brand recognition.
In today’s information age, people want content they can engage with, they want to go on a journey. Customers want to make their own research and compare options before making their decision; the same is true for business-to-business purchases.
The question is… are you making available the right information to attract your customers? and do you understand your customer's needs?
Content marketing is the key to driving action and is used by 88% of business-to-business websites as it is proven to increase conversion rates and user engagement. Often the search engines have said content is king! and the right blend of content will help you shoot up the google rankings, to you need to be creating regular and appealing content on your website helps the following:
With many years of creating effective content marketing, Cocoonfxmedia has unique knowledge of SEO and has techniques to blend keywords into copywriting that works. We always make sure the user is placed at the centre of the content we're creating so that it has the desired impact.
By utilising industry research and customer insights and our experience, we create content that attracts and inspires customers. Our content strategies include all or a mixture of the following:
As part of our content marketing service, we provide regular reporting and access to analytic data, we will even provide you with genuine proof that content marketing is effective for your business.
So as a less expensive option that delivers a strong return on investment, isn’t it about time your business benefited from powerful content marketing? Give us a call on 0121 820 3659