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How to Increase Sales on Your E-Commerce site

Get ready for new visitors, new purchasers and loyal customers with our handy guide on how to increase sales on your e-commerce site! We know that every e-commerce site owner

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Organic SEO Tips for Small Businesses

After having paid for your brand-new website the next step is getting it found, preferably by spending as little money as possible, and as sustainable as possible! Things you will

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Why did Wetherspoon’s shut down all their social media accounts?

In April, Wetherspoon’s made the announcement through their head office twitter account that they would be suspending their social media channels for all local branches, including head office with immediate

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Creativity & Innovation

Why Innovate? New product development (NPD) and innovation are two main approaches behind building, creating and maintaining competitive advantage to ensure commercial success. Innovation is defined in terms of the

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The Best Ways to Improve Your AdWords Quality Score

Since being a Google Partners Badge holder we have ran many campaigns. Like anything in marketing, you can spend money whether it be digital or on traditional means of advertising

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The Seven Ad Appeals

To be a successful advertiser you need to make more return than you spend on investment. Which means that your advertisements need to see some kind of value back whether

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We’ve became Google Partners

You may have heard that last week we became Google Partners! We’re making no secret about this and you may be wondering what the fuss is all about. It means

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The beginning of Amazon: E-commerce history

How Amazon became the biggest online distributor of stuff from the back of one man, a crazy idea and some old books.   The Amazon is the largest river in

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The IMC planning process (Integrated Marketing Communications)

The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.

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Why authenticity in marketing is important

Authenticity is especially important when establishing your brand. Likes and comments have proven to be psychologically rewarding, however this is just for show. Sixty-two percent of consumers say they are

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