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The beginning of Amazon: E-commerce history

How Amazon became the biggest online distributor of stuff from the back of one man, a crazy idea and some old books.   The Amazon is the largest river in

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The IMC planning process (Integrated Marketing Communications)

The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.

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Why authenticity in marketing is important

Authenticity is especially important when establishing your brand. Likes and comments have proven to be psychologically rewarding, however this is just for show. Sixty-two percent of consumers say they are

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Using the Extended 3P’s in Practice [and in Digital Marketing]

During our training in Marketing (as every marketing student can attest too), we were drilled in the importance of the ‘Marketing Mix’, otherwise known as the 7 P’s. The traditional

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How to improve customer service – a practical guide

This article provides a method by which you can identify where to improve customer service and by extension the experience a customer will have.  There’s also a handy download Customer

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Get More from your Website with Content Repurposing

Are you happy that you have a website that works well for your business? That’s great!  So, what’s next?  Can you leave it at that?  Or does the website need

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A New Approach to SMART Objectives

It may have been all the recent buzz from the 2016 Rio Olympics, but the sudden focus on achievements and gold medals got me thinking about goal setting. You’d have

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The Website an Ultimate Supply Chain Consultant

Working in logistics is a varied and complicated market. Margins are extremely tight often working off single digit profit margins and you make your money on volume rather than high

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Can Your Nationally Operating Staffordshire Business Benefit from Local Searches?

Since Google reworked its search algorithms to place more emphasis on geographic locations, the internet has been abuzz with how great local SEO (search engine optimisation) is for businesses looking

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Representing Lichfield Culture with Local Marketing Solutions

Prominent and distinctively decorating the skyline of Lichfield Staffordshire are five unmistakable spires. These towering gothic Cathedral and ornate Church spires are the defining mark of a cherished historic city

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