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Category: Articles


The 17 elements of a school website

Elements to make sure your school website meets its criteria and maximise functionality Schools have various different obstacles to face when deciding to get their institution online. Some of the

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The beginning of Amazon: E-commerce history

How Amazon became the biggest online distributor of stuff from the back of one man, a crazy idea and some old books.   The Amazon is the largest river in

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Important lessons to be learnt by generation Z

Important lessons to be learnt by generation Z As Love Island star Georgia Harrison politely noted on Monday night, Twitter was extremely quiet, perhaps due to the amount of public

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The IMC planning process (Integrated Marketing Communications)

The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.

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Why authenticity in marketing is important

Authenticity is especially important when establishing your brand. Likes and comments have proven to be psychologically rewarding, however this is just for show. Sixty-two percent of consumers say they are

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Bobbie Howells – Working For Cocoonfxmedia – My Experience

We thought it would be good experience for Bobbie who applied to for work experience with Cocoonfxmedia Ltd via Catch22 Care Leavers an initiative supported by Staffordshire County Council. Rather myself

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Service Characteristics

In many countries, particularly within the developed west, growth of the ‘service’ element prompted marketers the need to consider additional approaches to marketing. In a review of 46 publications by

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Service Economy & Service Design

Service economy can refer to one or both of two recent economic developments: The increased importance of the service sector in industrialised economies. In the UK the service sector now

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James Blackman – New Vice President

James Blackman new Vice President for the Lichfield & Tamworth Chamber of Commerce & Industry said, “I am keen to take up this post as I believe in supporting the

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Design strategy and innovation – the Cox Report

Design strategy and innovation was pushed to the fore front in 2005 via the Cox Report. The report was commissioned at the time of the 2005 Budget Statement by Sir

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