New Website & SEO campaign for Air Conditioning Specialist
When specialist air conditioning contractor Cool Services of Shrewsbury rebranded their business after joining Yee Group, they decided that their website needed more than a refresh with the new corporate identity.
Founded in 1978, Cool Services is one of the largest installers of air conditioning in Shropshire and the West Country. They have been serving some of the region’s blue-chip companies for an incredible 47 years. Well established and with an excellent reputation for Air Conditioning installation and maintenance as well as hire of cooling and heating equipment; the company was keen to find a web developer that would bring a wealth of experience and innovation to their online presence.
We won the tender for the project with a plan to redesign the website and increase traffic to the site and boost bookings for the hire division. An active strategy was developed to help Cool Services achieve its goals. The previous website wasn’t performing and fell way short as a professional showcase of Cool Service’s talents.
Launched early this year, the newly designed website is already seeing excellent results with traffic increasing and new keywords ranking within Google. Cocoonfxmedia’s Search Engine Optimisation strategy is bringing in new visitors to the site and converting them to enquiries for all areas of the company’s business.
“We knew of Cocoonfxmedia as we are both past presidents of the Chamber of Commerce. That gave us a level of awareness of each other’s businesses. This was a great starting point and an obvious benefit of our membership of our Chamber of Commerce. What we built from that foundation, was a great creative and supportive relationship from the start. The team at Cocoonfxmedia made the website build a very painless process, and their on-going proactive approach makes for a dynamic website that is simply leagues ahead of where we expected to be at this stage.“ - Simon Chapman Group Managing Director of Yee Group