Why Do You Need to Prioritise Mobile SEO Strategies?
Mobile SEO refers to search engine optimization for websites on smartphones and tablets. Ever since the boom of mobile devices, website owners must consider a mobile SEO strategy.
More users are conducting searches through their mobile devices. In 2021, 54.4% of worldwide website traffic was generated by mobile phones and tablets. With over half of online activities being on mobile, it is clear that mobile optimization should be part of your strategy in 2022.
So, if you’re a website owner, a mobile SEO plan will be the key to showing up in search engine results pages and maintaining lead generation.
The Importance of Mobile SEO
There are several reasons why you should consider paying attention to mobile SEO. Below are some of the primary reasons to keep in mind.
Mobile Searches Continue to Rise
Statista found that 37% of U.S. adults use their smartphones to access the internet. Other research suggests that this trend will continue to rise. Above all, this means your customers are on their mobile devices searching for your content.
When you consider mobile SEO as part of your website strategy, you’re providing yourself with a future of lead generation.
Mobile Optimization Creates Positive Customer Experiences
When you have a mobile website that’s easy to navigate, customers are more likely to return in the future. Focusing on this aspect increases your chances of those users becoming possible leads for your business.
Many people who have a bad mobile experience tend to perceive your brand negatively. Once that happens, they easily give up and turn elsewhere. As a result, you receive a dip in search rankings when you can easily avoid this.
Mobile SEO Content Promotes Rankings
Google’s algorithm ranks content when you optimize it for mobile. This means Google has switched to mobile-first indexing and will determine rankings based on quality mobile optimization. So, if your website doesn’t work according to mobile SEO best practices, you’re more likely to get overlooked by Google and other search engines. This can lead to low traffic, fewer leads, and a drop in revenue.
Mobile SEO Drives Sales
Users are constantly searching for products and services through their mobile devices. Likewise, they’re also looking for product reviews to influence their purchase decisions. In fact, 80% of mobile searches containing the word “best” have increased within the last two years.
You have a better chance of buyers clicking your links when implementing the proper search term strategy. A carefully crafted mobile SEO strategy will help you reach your target audience and provide them with a good user experience.
Top SEO Trends of 2022
It’s never too late to prepare your site for SEO excellence. Here is a look at which SEO trends are making the most impact this year.
AI (artificial intelligence) is changing how people engage with online content. It can display your website’s performance and allow you to create effective SEO strategies with data comparisons against competitors and industry trends.
Additionally, it provides topic suggestions for your business and helps you improve your website content creation and research processes.
Voice searches are becoming increasingly popular these days. Users have Siri, Alexa, and Google Assistant to improve their daily lives. From televisions to smartphones and medical devices, it’s only a matter of time before voice search becomes the primary way of searching.
This trend is important for brands to consider because conversational content will focus on changing vocabulary and keywords.
Long-Form and Quality Content
Long-form content consists of 3,000 words or more to get more traffic and shares. It also ensures your content captivates and engages readers when they visit your website.
However, long-form content only benefits you when you break up sections with H2 and H3 subheadings. Scannable, well-organized content helps readers browse efficiently, especially on mobile devices. Furthermore, making your content easy to share can help further improve SEO.
Content quality is also essential to SEO success. It’s imperative to focus on preparing valuable, engaging materials.
Optimizing Your Site With Mobile SEO
Now that you understand the value of mobile SEO – and which trends are taking over in 2022 – you must learn about the best mobile optimization strategies.
Responsive Mobile Design
Having a responsive design involves a clean and navigable website. When you have an e-commerce site filled with products and services, it must adapt to the size of a mobile screen.
For example, desktop versions of a website will have a fully visible menu. In contrast, mobile versions will have a “hamburger” menu. Many other elements will change in design as well. Images will appear smaller, and the text will change into lengthier vertical blocks.
In short, you should streamline your content by making the most of the available screen space. Study your website from the visitor’s perspective and navigate the menu to ensure they can access the homepage and whatever else they need to find.
Speed Up Loading Time
Nowadays, users expect websites to load within 1-2 seconds. Visitors will bounce from your website if it takes longer than a few moments.
Fast loading times are essential to retaining a positive mobile user experience. To enhance this element of your website’s performance, use a mobile website speed test by Google. This tool will send you a report showcasing its current performance and suggestions for improvement.
Limit Screen Pop-Ups
It can be tempting to display a pop-up on your website to promote an offer. However, it would be best to be careful when displaying relevant content to mobile users. Pop-ups can take up the entire screen, and they might not know how to close it. In general, this can lead to high bounce rates and frustration for users.
Instead of using this feature, consider using a well-designed display placed directly on your website.