What to Consider When Designing a Website
A beautifully made website comprises so many details and innovative design choices that it can be tough to know what to include when creating your own.
If you need some direction on your latest website project, here are some top tips to have a look at.
The User Experience
A great website not only looks stunning, but it accounts for the user experience at every twist and turns.
The user is the most important part of the puzzle, after all, so it’s important to make sure your website is easy to navigate, simple to understand, helpful, and decluttered.
This means no broken links (they look terribly unprofessional and lazy), no hard-to-read font, and a clear and obvious site map that gently guides your target audience to their destination.
Whenever you start designing or making changes to your website, keep the user in mind, as they’re the ones who’ll be interacting with it.
- Tip – A call to action is a good way to engage your audience and improve the user experience, so make sure to add them to your website, it’s also good for your SEO, and ranking higher on search engines is always a good thing.
Many internet users will be accessing your site via their mobile devices, so you need to make sure it’s optimised for them.
In fact, there are 63.2 million mobile internet users in the UK alone in 2022, according to Statista, which is a whole lot of potential customers to miss out on due to a badly optimised website.
Making your website mobile-friendly means checking it yourself – can you operate it well via your phone? Do all of the elements line up properly? Does it still look beautiful? Do your product pages adjust for varying screen sizes across multiple mobile devices?
Your content management system might take care of this automatically, but it’s important you check just in case. If you’re having trouble in this area, reaching out to professional web developers may be your best bet.
Your website needs to show off your brand to capture its voice and message and to represent its true identity at all times.
Your website’s aesthetic, tone and quality should embody your brand identity completely, not muddy it and leave it hidden. Brand identity should be a key part of your web design agenda.
Colour scheme, word choice, and web page layout are extremely important in this area, so take some time to think about how your content looks on the page before you publish anything. High-quality content is still the main component of an excellent website, so don’t settle for anything less than the best.
Building a website to match a brand identity and secure an online presence is one of our specialities, so don’t hesitate to reach out if you need a helping hand – we’ve got you covered.
You might be surprised, but many people forget to add their contact information to their website, or if they do, they’re somewhat hard to find for the visitor.
They need to be immediately discoverable to your audience – it might be the difference between a boost in sales figures and higher bounce rates. Don’t forget to include links to your social media, either! The more connected, the better!