Top Tips For SEO For 2024
SEO (search engine optimization) is always going to be an important part of any business’s marketing arsenal, but one of the issues many business owners come up against when they’re trying to put SEO techniques in place is that it’s constantly evolving. One year, you’ll need to do this list of tasks, and next year, it’s (potentially, at least) going to be something entirely different that gets you to the top of the search engine results pages.
This might seem irritating at best and impossible at worst, but the fact is that these changes are necessary to ensure that you get seen and that your potential customers find your website, so they’re not something to ignore. That’s why, at the start of each year, it’s a good idea to investigate what the top tips for SEO are now and make changes and adjustments where you need to. With that in mind, here are some top tips for SEO for 2024 to get you started – if you need any more advice or a helping hand in putting these tips into practice, just get in touch, and we’ll be there to guide you with the help of our fantastic 44 step SEO process.
Be Mobile Friendly
In the past, not that long ago in fact, mobile users weren’t the priority. They existed, of course, but they weren’t in the majority, and for the main part, people would visit websites on a computer or laptop, sitting at a desk. Things are very different today, and now more people than ever choose to do their internet browsing (and buying) through a mobile device like a phone or tablet – as many as 60 percent, according to some reports. That means that if you want people to not just find your site but stay there long enough for the algorithm to get the message that you’re providing something useful in your content, you need to ensure your site is entirely mobile-friendly.
To begin with, your website needs to have what’s known as a responsive web design that adapts to any screen size someone might be looking at. You’ll want something that someone can find on their phone and then go back to later on their laptop if need be, without losing any quality or information. A core vital you will want to pay attention to is the cumulative layout shift (CLS) – your website should have a score of less than 0.1 to compete. This means that the features on the page don’t spend ages jumping around while you scroll. On top of this, you’ll also have to have a simple website with easy navigation and an uncluttered interface – people just don’t have the time to wade through lots of ‘stuff’ to get to the information they want, especially if they’re on the go and just need to get some details quickly. Make things as easy and clear – literally – as possible, and you’ll be on the right track. Core web vitals are key to getting your website running perfectly, and getting a core web vitals report will help you see where your website is lacking – whether it loads quickly but is then unusable or perhaps once customers get onto your website, they find it wonderful, but waiting to get on is putting people off.
One of the things we can do for you is to monitor your website to make sure it’s technically sound. We’ll carry out a full audit and go through everything with you to ensure your site is bringing people in, not pushing them away.
Don’t forget we offer an excellent web design service, so once we know what needs to be fixed, we can do exactly that.
Prioritize Your Content
Something that never seems to change when it comes to SEO, and probably never will (although it’s impossible to predict, of course), is how important content is in your strategy. The reality is that content is the best way to ensure you’re doing all you can in terms of SEO – it’s where you can put your keywords and links and how you can keep people on your website and so on – so it’s a vital component, and it’s wise to prioritize it for your SEO in 2024, and it’s something that we can advise and guide you on – it’s something we know a huge amount about.
We want to let you know that just writing something and sticking it on your website isn’t enough; there are some rules to follow. The first is that you do need to think about your content very carefully and essentially build the rest of your SEO campaign around it. When we create blogs, we work on the principle that they need to be relevant – after all, if they’re relevant to what people are looking for, those people are going to read them. To help with this, we carry out in-depth keyword research so you can rest assured that whatever content you have on your site is exactly what your potential customers need to see.
Plus, don’t forget your structure. It’s great to have good content, but if it’s not structured correctly, it’s not going to bring you customers. Have relevant H1 and H2 (perhaps even H3) headings and subheadings, split your text into small paragraphs, and add links not just for SEO purposes but to ensure your readers get as much information as possible. Backlinks are something we include as standard in our blogs, as they help to ensure your site is seen as relevant and useful by search engines.
In fact, our biggest points when it comes to your blog are a solid site foundation (we’ll get to that later in this blog post – it’s all about making your site user-friendly and stable), keyword research, backlinks, and relevant content. Put that all together, and you’ve got something that’s going to work. Our 44-step SEO process includes all of this and so much more, so check it out before you get started.
Consider Voice Searches
Something else that’s different now compared to the past is that many people like to use voice searches when they go online – you might even call out “Hey Google,” “Siri,” or perhaps “Alexa” before asking a question rather than going into a device and typing the query out. It’s a great way to get an instant answer, and if you don’t happen to have a device on you or you’re not near a laptop, you can still search the internet for whatever it is you need.
As fun as you might think this is, the fact is that it’s also important when it comes to SEO because if that’s how people are going to be searching for whatever it is they want, that’s what you’ll need to cater to. This can mean optimizing your SEO for long-tail keywords. After all, people don’t generally ask Alexa for information with one-word queries; they’ll have a whole sentence to say instead. It’s not the same kind of search as people make when they’re typing into a search bar, so your content and SEO tactics need to be ready for that. The good news is we know exactly what to do, so you can leave this in our capable hands – our web design and SEO services can cover it all.
AI In SEO
Following on from the idea above, AI (artificial intelligence) has more of a role to play in SEO in 2024 than ‘just’ voice searches. AI technology can actually make the user experience a better one, which means that more people will visit your site and stay for longer, which we already know is excellent for your SEO.
Machine learning helps search engines understand more about what people want and what they’re looking for, which then helps to refine search results better, ensuring that people really do get the results they want – results that are going to give them answers. Therefore, when those results pop up, and your site is one of them, it’s far more likely that people will click through to your site and make a purchase because they’re already most of the way there on their buying journey.
Use Local SEO
Surely SEO and local SEO are the same thing? It’s all just one big plan (made up of many smaller parts) that directs potential customers to your website when they’re looking for something, isn’t it?
The answer is both yes and no. Yes, that is basically what SEO is, but no, local SEO is not quite the same thing. It works in the same way, but it’s much more specific, and it’s something you’ll need to include in your content if you want your visitors to be from your local area. Although for a business with a few different branches dotted around, that might not be such an important thing to get right; if you have one branch and you only work in one area, then it’s vital.
Local SEO means using keywords but adding your location to them. If you’re a bakery in San Francisco, for example, use that term in your content because it’s what people will search for. The same is true for any type of business in any location – use your specific area more in your SEO keywords, and you’ll get more specific visitors who are close by and who will directly benefit from your business.
Not sure how to get started? Don’t worry; finding the right keywords for local SEO is just one of the many services we offer, and we can do the work for you – all you have to do is enjoy the results.
SEO can be a complex beast, but it’s a necessary one, and the important thing to remember is that you need to stay as up-to-date as much as possible when it comes to the strategies in place to make it work for you. If you’re not sure what to do or how to do it right, just get in touch with us to find out more. Our 44-step SEO process is second to none, and if you follow it – with our help when it comes to web design and SEO if you choose – you’ll find everything falls neatly into place.