October 21st 2021

Planet-loving Lichfield business achieves ‘net zero’ goal

A Lichfield business is delighted to have achieved its ‘net zero’ goal ahead of target - and is now helping its clients do the same.

Cocoonfxmedia is now officially carbon neutral, having undertaken a range of activities such as carbon offsetting, for example through the planting of more than 1,000 trees, giving up company cars, switching to permanent home working, going paperless – and much more.

The digital design agency wanted to be completely carbon neutral by 2022 – and that mission has now been accomplished ahead of schedule.

This has been achieved through a variety of ‘green’ methods. Cocoonfxmedia started by working with eco-friendly hardware providers in 2017.

Carbon Off-setting

Then it teamed up with Ecologi.com to offset its carbon footprint. This has resulted in the planting of more than 1,000 trees in the Cocoonfxmedia plantation, with 23 tonnes of carbon offset – equivalent to 18,000 short-haul flights or 57,000 miles driven in a car, and the equivalent of 69 square metres of ice saved.

Other activities have included giving up its central Lichfield office and utilises a virtual office, saving on commuting and emissions, and going 100% paperless.

More generally, Cocoonfxmedia has developed a carbon calculator which is helping logistics companies to work out the CO2 emissions of their air/sea/road freight and there are plans to extend the capabilities of the web-based tool even further.

The company is now offering to help others become carbon neutral, including an offer to donate more trees to the cause.

Cocoonfxmedia Managing Partner, James Blackman, said: “Obviously net-zero is high on the agenda at the moment, particularly with the COP 26 Climate Change Conference coming up in November. In the West Midlands, the Combined Authority is encouraging all businesses to make a pledge to reduce emissions, with a view to the region becoming a net-zero economy by 2041.

“We really wanted to put our money where our mouth is on this, with real action that directly helps the environment.

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