May 02nd 2022

​Pay per click vs. SEO

​Pay per click vs. SEO

With the increasing number of competitors for all ranges of businesses sweeping across the internet, it can be difficult for businesses to stand out in the crowd. It can feel like an impossible task to achieve, getting the traffic results you want and attracting potential clients. When it comes to Google we have 2 main ways of working with the search engine, pay per click and SEO.

Pay per click (PPC)

PPC will get you faster results. Simply once a visitor clicks on your ad, you pay, thus giving you total understanding over your ad budget. This choice will give you a more immediate way of determining whether your keywords are successful.

Problems with PPC

The challenges you can face with PPC is time. You need to dedicate a lot of time for them to benefit your business. It’s not as simple as setting up the campaigns and leaving them to run, they need constant optimisation and analysis. You need to be careful how you set your campaign up. We’ve seen it before when a new user to PPC

Alongside this, there is the potential of rising ad costs as competition vie for the same keywords. It is imperative to keep an eye on your budget to ensure you are not overspending on the individual cost-per-click (CPC) vs. the revenue you are wanting to achieve.

SEO explained

Search Engine Optimization (SEO) is a digital marketing process that focuses on attracting and increasing the number of visitors to your website together by improving your website’s ranking ‘organically’ in search engines such as Google, Bing, and other search engines. The term organically basically means it’s not paid advertisement. The website is naturally placed in the listing depending on several factors. Our guide explains what some of these factors are – and how to start to optimise your site.

To do this, you start SEO keywords in your web content to make it achievable for potential customers to find your site via search engines. To ensure you are including the correct keywords, you need to understand what and how visitors are looking for products and services.

Without the right SEO strategy for your website, you are sure to be missing out on traffic and potential business.

Is PPC better than SEO?

You guessed it; the answer is never straightforward. It depends on the service or product you are selling; it depends on what you are trying to achieve.

It’s a common place that if a site is new the strategy is to give it an initial traffic boost using a Google ad campaign, slowly switching the budget to a long-term SEO strategy.

We take the point of view that shifting to a long-term SEO strategy is best overall. SEO may improve the authority and worth of your website by providing consistent results. Even if your website is not optimised for SEO, PPC can provide you with immediate results with a highly targeted audience within a time-sensitive period. SEO is a low-cost strategy that yields a high return on investment.

With the assistance of Google Analytics, you can see which strategies are working and which are not. But remember, a click doesn’t always determine a sale. On e-commerce sites identifying a sale from an ad click is obviously clear, but on non-e-commerce site, you need to measure engagement in different ways. Downloads, form submissions

In the ever-changing world of SEO, it is essential that all SEO material on your website is correct and maintained. This could be a full-time job for some. At Cocoonfxmedia we will relieve your headache and become the caretakers of your content.

If you are looking to start from scratch, this excites us. You just need to decide on how you want your brand to be found. What important information to highlight and what images to use? An audit of your site, using our various tools and expertise, will reveal where you’re listed and what things can be improved on. For a conversation regarding a free audit, visit Cocoonfxmedia free audit.

For information other services we offer from branding to website design. Contact us on 0121 8203659. Based locally in Lichfield Staffordshire, we also work with businesses nationally and regionally.

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