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5 Sources of competitive advantage

Competitive advantage is a set of circumstances or conditions (such as being first to take a product to market) that puts one company in a more favorable position than the

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5 tips to what makes a good School Website?

We often get asked the above question and it is quite a hard one to answer, however we can give our view on what we think is a good website

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The 17 elements of a school website

Elements to make sure your school website meets its criteria and maximise functionality Schools have various different obstacles to face when deciding to get their institution online. Some of the

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Important lessons to be learnt by generation Z

Important lessons to be learnt by generation Z As Love Island star Georgia Harrison politely noted on Monday night, Twitter was extremely quiet, perhaps due to the amount of public

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The IMC planning process (Integrated Marketing Communications)

The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.

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7 Guidelines for Designers to Become Involved in Strategy

Design has a lot to offer the business world and if the power of design is ever going to be realised it requires us, designers, to build an equal partnership

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Creativity at the heart of business – We’re all business innovators

Innovation is something that we at Cocoonfxmedia love to do, it’s sometimes easier for a company like ours to innovate or seem to innovate new ideas and develop really cool

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Why authenticity in marketing is important

Authenticity is especially important when establishing your brand. Likes and comments have proven to be psychologically rewarding, however this is just for show. Sixty-two percent of consumers say they are

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New Lead Developer – Gareth Walrond

At Cocoonfxmedia it’s all steam ahead this month as the company take on their second employee in the space of four weeks. Gareth Walrond, has joined the Lichfield- based digital

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New marketing officer joins the Cocoonfxmedia team

Tenacity pays off for Lichfield graduate who landed new job from work experience placement A request for work experience paid off for a tenacious 22-year-old Lichfield graduate who has landed

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