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The Best Ways to Improve Your AdWords Quality Score

Since being a Google Partners Badge holder we have ran many campaigns. Like anything in marketing, you can spend money whether it be digital or on traditional means of advertising

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The Seven Ad Appeals

To be a successful advertiser you need to make more return than you spend on investment. Which means that your advertisements need to see some kind of value back whether

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3 Kick-ass Women in Code You Should Know This International Women’s Day

2018 marks 100 years since women over 30 and all men over 21 got the vote. The Representation of the People Act 1918 was only partial suffragette, but it was a victory

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We’ve became Google Partners

You may have heard that last week we became Google Partners! We’re making no secret about this and you may be wondering what the fuss is all about. It means

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Advertising theory: The Means-end model

Advertising theory Advertisements, annoying 3 minutes of hell in between your favourite television programme. Radio jingles that get stuck in your head all day, billboards that you pass on the

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James Blackman ‘Counting the cost of late payment’ Podcast

Last week Cocoonfxmedia’s James Blackman featured in episode eight of The Chamber Podcast where the focus and topic of conversation was around late payments and the effect they have on

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Building an innovative culture

Building a culture that is fertile for innovation will vary from organisation to organisation. By it nature innovation is often creative and non-systematic, and cannot therefore be achieved by following

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Three tips to help students combat the social-media ‘cliff-edge’

Key stage 2 is arguably one of the most stressful times before GCSE’s that school children will face, in their academic career. Having had the stress of sats and mock exams

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The face of the UKs skills gap!

The “skills gap” – it’s a common thread to be heard amongst businesses and in the conversations I’ve been privy to businesses usually place the blame squarely on the educational

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James Blackman Awards Ruth Forster The Lichfield and Tamworth Presidents award

Last week we attended the annual Greater Birmingham Chamber of Commerce awards dinner at The Belfry, where our very own James Blackman was there to present the Lichfield and Tamworth

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