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Integrated Marketing Communications (IMC)
Integrated Marketing Communications (IMC) The integrated marketing communications plan is an approach that achieves the objectives of a marketing campaign,
Advertising theory: The Means-end model
Advertising theory: The Means-end model Advertising theory Advertisements, annoying 3 minutes of hell in between your favourite television programme. Radio
Using the Extended 3P’s in Marketing
Using the Extended 3P’s in Marketing During our training in Marketing (as every marketing student can attest to), we were
Marketing Mix & Service Extension (3Ps)
Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use
Displaying WordPress Posts in HTML page
How to display WordPress Posts on a standard Website… We have created this useful guide to help fellow web developers provide a little