April 26th 2022

How To Use LinkedIn As A Business Marketing Tool

How To Use LinkedIn As A Business Marketing Tool

LinkedIn is a well-known platform for professional networking and job hunting and a digital hub where you can make connections, market, and grow your business. Founded in 2003, LinkedIn has over 700 million users, making it an ideal platform to promote brand awareness, especially since there are many benefits to it being a multipurpose website. 

However, promoting your business on LinkedIn can be a bit different. For that reason, you may need to adopt some strategies to help you spread the word about your brand. 
To start, here are ways to use LinkedIn as a business marketing tool.

1. Make Use Of Advanced Features

LinkedIn has various advanced features that can help businesses grow. One of these tools is a sales navigator scraper, which can help marketers search and target the right customers.
But aside from helping extract information about potential clients and enabling you to tap into the psyche of your customer, a sales navigator scraper also aids in accomplishing tasks such as closing deals.

2. Post Engaging Updates About The Business 

Much like in any platform, one of the surefire ways to have a successful marketing campaign on LinkedIn is to post hard-to-ignore and valuable updates. Doing so allows you to reach out to your clients and keep them engaged.

The updates that mostly work are the kind that let your audience into what’s going on with your brand. News or stories are proven the best as they are the most that garner attention. And with LinkedIn’s algorithm, updates that get the most likes will stay visibly longer than on other social media platforms.  

Focus on engagement generation when you're creating a post. Tell a story, share a fact or ask a question that will prompt your audience to comment. To make things easier for you, you can even use some of LinkedIn’s automation tools that can help you schedule posts.

3. Optimize And Update Your Profile

The personal profile is where it all begins, no matter what kind of business you want to promote. An attractive and engaging profile is likely to garner the attention of potential partners and customers. LinkedIn profiles are very professional and urge users to be as detailed as possible.

In addition, the profile must be updated and complete with a professional-looking photo. You will need to be straightforward with what you, what your business does, and how it helps individuals, especially if you have a specific niche. This can help solidify reasons for people to connect with your brand.  

The business page is set up differently because it will be mainly about the company. Like the personal page, the business page is free, and all you need is the company name and email.

4. Create Relevant Blogs

Content marketing is still beneficial on LinkedIn because users can create blog posts engaging with customers and even B2B marketing. These types of content can help inform your audience more about your business. And more so, writing blog posts can help establish your position as an expert in your niche.

There are two main routes you can take when creating blog posts. You can write a new position that solves problems or answers questions that people will come to read them. Or you can also write a syndicated post from an active blog and repost it on LinkedIn.  

Blog posts are possible within the personal page only and not the company page. Professionals such as consultants, freelancers, and brand-based businesses will surely benefit from these.

5. Be Active In LinkedIn Communities 

Networking is a great way to establish connections with other professionals. So, consider marketing your business on LinkedIn by joining groups. LinkedIn has a search tool that you can use to look for the appropriate group for you. For example, if you type in “video marketing,” you’ll find that there are over 700 groups.  

It takes time and effort to build a reputation and forge strong ties. That said, you need to select which group you will join carefully. They must be an active group where members have genuine conversations going on. Avoid groups that only have self-promotion posts with only a few engagements.  

But aside from joining groups, you can also create your own group and start attracting the right people who can help you grow. You can then find more ways to grow your group filled with equally driven and motivated members.

6. Utilise Hashtags 

It pays to know the balance between popular hashtags and the relevant ones by researching the platform. The search bar can give you a broad hashtag first. If you’re working on a specific niche like #growthmarketing, you will see how many people are following this hashtag and how often users include it on their posts.  

Generally, you can use three to five hashtags that reach out to your market. However, don’t focus on high numbers because the hashtags should vary in the number of people that follow them. Also, try adding hashtags that are related but are less popular. These hashtags can help limit the reach to the kind of audiences that would engage in your content.

LinkedIn is an ideal platform for professionals and business owners. Its massive user database can help grow your business if you know how to utilise marketing strategies on this particular platform. LinkedIn is not only for growing your brand but also for networking with other professionals and business owners. And by being proactive, you’ll be able to put your business in the front where the right audience can see it.  

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