How to Get on the First Page of Google as an SEO Beginner
Whether you don’t know the first thing about SEO or you have tried to acquaint yourself with the latest search engine optimisation practices but are still at a bit of a loss, you should know that you don’t need to be an expert to get on that elusive first page of Google.
In fact, any business can achieve first-page status, and it won’t take endless hours of hard work or use up all of your digital marketing budgets to get there.
Interested to know more?
Keep reading to find out how you can get on the first page of Google as an SEO beginner and enjoy the plethora of benefits that go hand in hand with this high ranking.
Create great content
Although keyword research is important when it comes to rising in the ranks of Google, if you struggle to do this task or you don’t have much time for this lengthy process, you should focus your efforts more on creating great content and less on keyword stuffing.
Of course, writing great content is also a skill but one that most can master with a little bit of practice and effort. The most important thing to remember when creating content either for your website, your blog, or to share on social media is that it needs to be consistent and relevant.
Avoid posting anything too promotional and instead focus on creating informative and useful content that your target audience will benefit from.
Drive organic traffic
If you have been told that you need to use paid advertising methods to reach the top spot on Google, then you have been misinformed. Although paid ads such as Facebook Ads and other PPC campaigns can be effective in the short term, they are guaranteed to burn a huge hole in your digital marketing budget, and you may not see the return on investment that you would like.
Instead, look to organic SEO practices such as Core Web Vitals, which help to ensure your page is as user-friendly as possible, resulting in organic (free) searchers coming to your website and ultimately having a great user experience whilst they are there.
Study your competition
The perfect tip for beginners, if you don’t know where to start when it comes to your SEO efforts, then why not take a look at what is working for your main competitors? From checking out the keywords they are using (and ranking highly for), looking at how their content is structured, and analysing their meta descriptions, you will be surprised at just how much you can learn from studying the content of others within your niche.
Track your efforts
A crucial step that marketers and business owners alike often forget when carrying out search engine optimisation, you need to make sure you review the results of your SEO efforts to see what is and what isn’t working for you. And, of course, to see if you have managed to get on the first page of Google.
Don’t forget that it can take a few days for Google bots to crawl your site map, so don’t become disheartened if you don’t see an immediate surge in rankings.