July 25th 2022

How to design a mobile friendly website

How to design a mobile friendly website

Designing a website can be a complicated task because there are so many constituent parts and it can be difficult to visualise what it is going to look like at first.

You will have to consider the aesthetic design of the site, the performance of every page, the power of the underlying server, and the content that will populate it. 

On top of this, you need to ensure that the website is mobile friendly. Many people who design their own websites focus so heavily on how it looks on their desktop computers while they are having it designed that they neglect to check how it performs on a mobile device. 

Although you might imagine there will be no difference, the mobile version has vastly different requirements. The pages will need to squeeze into various different screen size and load on a different type of device – which renders some designs fundamentally flawed. 

This is how to design a website that is optimized for mobile:

Work alongside a professional web design agency

One of the best approaches you can take to designing a mobile friendly site is to enlist the services of a website design agency, which can help guide you on the specific requirements you need to consider, as well as do the technical back-end work.

This is crucial because many people underinvest in their website, hoping it will be satisfactory without considering any crucial details – such as readability, page load times and layout on a mobile device.

If you run a business, this can anger mobile users in your customer base and negatively impact your brand image. 

Instead, by working alongside a team of professionals, you can rest easy knowing that every stone will be unturned with your website, ensuring it functions correctly no matter what device you are using.

Incorporate a more responsive design

Having a responsive web design is crucial for mobile friendliness because it is what will help it adapt to different screen size. 

Not only does this make your website a more pleasant user experience on mobile, but it will boost your ranking on search results. Google and other search engines prioritise responsive web design for mobile searches, so it is imperative that you follow best practices when creating your website for mobile devices.

Adjust font sizes and lighten imagery

A great way to make your website more mobile-friendly is to ensure the font sizes are large enough on all your web pages (to boost readability on smaller screens), and that your images do not cause your web pages to load slowly.

Poor load times can negatively affect your search engine ranking, so change each image file to ‘lighter’ versions. By decreasing your file sizes, your website will perform better, which makes it more pleasant to use on mobile.

You can always use a testing tool to check performance or create a mobile app to centre the experience more around mobile users. For example, if you don’t want to compromise desktop user experience, a dedicated mobile app offers a standalone experience for those on mobile devices without any flaws creeping in. 

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