July 04th 2014

Don't be held to ransom by social media

Case Study – Social Media Management

Running any business is an all-consuming experience where having time to do everything you need to do is a luxury you’re rarely afforded. The different aspects of running your own company are too numerous to list here but effectively managing your social media campaigns is increasingly important to the success of any business.

There are an almost limitless amount of tools you can employ to help with your social media campaign but learning which ones are the most effective for your strategy is as time-consuming as implementing them. So, if you don’t know your HootSuite from your SocialFlow, your Sprout Social from your TweetDeck don’t worry: Cocoonfxmedia can help with each and every aspect of online promotion.

Why Use a Social Media Consultancy Service?

Our social media consultancy service is a cost-effective means of getting your company’s message out to the public at the same time as reinforcing your brand. We were recently asked to assist OriginalGiving in their online marketing, to identify and then implement an effective strategy to communicate the message of their brand to a wider audience. The important thing to note in this instance is that the team there were familiar with many of the tools available to boost their online marketing but required a little guidance to ensure they were maximising the potential of them; Cocoonfxmedia pride themselves on being able to tailor their service to meet each and every individual’s requirements.

We discussed exactly what they wanted to achieve from their campaign and then sat down with them to outline a plan. While in many cases we’re asked to create the content of what will be communicated, OriginalGiving knew what message they wanted to send out, they just wanted to ensure it achieved maximum reach. Using a range of social media management tools we were able to input that which they sent across which freed up time for them to concentrate on other aspects of the business.

It’s important to realise just how time-poor many businesses are and in the case of OriginalGiving (a start-up intent on revolutionising the world of charitable giving), it was clear that although they were acutely aware of the importance of an effective social media campaign, the resources to achieve this simply weren’t there. Therefore, with help from our social media consultancy team they’ve achieved much of what they intended quickly, effectively and – importantly – at reasonable cost.

Implementing a Strategy Your Business Understands

Pierre Omidyar – the founder of eBay – was once quoted as saying “we have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” We couldn’t agree more. However, it’s not enough that this technology exists, it needs to be properly understood in order to make the most of it. That’s where Cocoonfxmedia come in, for not only do we implement effective social media management strategies, we instruct businesses so that once we’ve performed what we’ve been tasked with they are able to continue what we’ve set up. If they want to of course; we’re happy to oversee a campaign from start to finish, constantly updating the strategy to fall in line with the seemingly infinite developments that take place within the world of social media.

We’ll end this post with another quote which exemplifies our approach to social media management and consultancy: “content marketing is a commitment, not a campaign.” – Jon Buscall. Cocoonfxmedia are committed to saving your business time by managing the content of your social media campaign. So whether your business is simply looking for assistance or a complete overhaul of your strategy we’re able to do it, effectively and cheaply.

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