6 Pointers you can easily apply to improve your blogs effectiveness
1. Create a plan.
Any writing effort may be made into a thoughtful, well-developed article by adhering to the writing process. The same is true of blog posts. Make an outline after selecting the subject for your first blog article. List the main ideas you want to cover in your post along with your working title. These important ideas will probably be divided into several sections, each with a heading and sub-headers.
A simple method for creating an outline for your blog post is to use an essay's format as a guide. The opening paragraph of your blog article is followed by the body paragraphs, which are subsequently the conclusion. A blog post's end does, however, feature a call to action, unlike an essay.
Once your outline is finished, you can begin writing.
Every successful blog post begins with a catchy headline that entices readers to click and continue reading in order to learn more. Internet readers only pay attention for eight seconds at most, thus the headline is one of the most important first factors in determining whether or not they will click and visit your website.
The recommended length for a blog post title is 60 characters. On Twitter, headlines of between 8 and 12 words are most frequently shared. Utilize phrases like "[35%] of divorces result in litigation" or "Irresistible Blog Post Titles (with Examples!)"
Here is a useful tool for writing emotional headlines https://www.aminstitute.com/he...
3. Body Content
Your blog post's main body, which should be divided into several subheadings, is where your viewers will unquestionably find the greatest value. Ideally, a blog post should be 2,100 words long, although this depends on the subject.
However, don't regard this as a must; blogs that are 1,000 words or longer typically rank well, and even blog posts that are only 300 words long can do so. Having said that, we advise 450 words or more as a minimum.
Don't lengthen your blog content artificially for SEO purposes; it should be as long as it has to be.
Reduce the amount of dense text. A paragraph that spans multiple lines is typically referred to as a wall of text. They intimidate readers, who often scroll past them or even give up reading the blog content entirely when they encounter them.
Break up long passages of text into two or more paragraphs whenever you encounter them in your writing. By doing this, you raise the readability score of your blog post, which not only makes it more enticing to readers but also raises its SEO rating.
In essence, a good blog article can be read quickly. Make a note of any areas in your initial draught where you feel sluggish or unable to quickly scan the content. The places to divide into smaller chunks are there.
Include statistics if you can, and use numbers (23) rather than words (twenty-three). Add [Data] or [Research] to your title if your blog article contains statistics or other numerical information for added impact. Use square brackets to denote this.
Add two links to the body if the text is less than 1000 words. Add more content if it is pertinent and relevant to the blog; reference links give your page more authority. Last but not least, a hyperlink to a page or another blog on your website.
In the industry, heading 2 is often referred to as H2 tags. If at all possible, they ought to include a keyword. Do this only if it is pertinent to the writing being done and makes sense.
Heading 3 is abbreviated as H3, which refers to the subheaders of H2.
5. Finish with a Strong Call to Action (CTA).
A call to action is a succinct statement that urges the reader to take action. This may be to read an article that is related to the one you are currently reading, leave a comment, buy something, sign up for your newsletter, etc.
Common direct-response copywriting techniques for calls to action include making incredibly specific requests and evoking a sense of urgency. A few examples of calls to action are as follows:
- Appreciate what you see? Visit my shop and place your custom print order right away.
- Want to improve your ability to interpret tarot cards like a pro? Visit my article on the astrological associations of the major arcana.
- Please share your thoughts with me. If you agree or disagree with this statement, please explain why in the comment section below
6. Meta Description:
This a little bit of housekeeping that you want to make sure you do as you go along. Otherwise, it’s a bit of task to go back through your blogs and add them in after. 120 characters long or 12 to 24 words. Include a keyword. (120 is optimal for mobile or 155 characters for desktop (probably best to write for mobile))
We have written a blog on how the structure should look click here to view.
If you think this is all too much for you to manage? Give us a call on 0121 820 3659