April 29th 2019

5 Ways to Boost Your SEO With Third-Party Review Sites

Search engine optimization(SEO) has long been one of the most important things that websites and online companies focus on. The name of the game in SEO is getting your site more viewers and visitors interested in your content or what you are selling. Of course, there are many different strategies and tools that people may use to improve their SEO. If you are interested in learning more about the SEO tools out there, this handy guide is sure to help.

There are a few common things companies do to improve their SEO, but they are far from the only option. While things like the content you have and your own digital marketing efforts are important, so are what people say about you. There are many different third-party review sites out there and the reviews people leave can be great for your business and SEO. With that in mind, this article is going to take a look at how third-party review sites and the reviews on them can benefit your SEO.

Reviews can influence behavior

There is a good chance that before you make a purchasing decision, you consult some form of review. While some might ask friends or family, it is generally more common to do a quick Google search. In fact, stats show that over three quarters of people trust online reviews just as much as a personal recommendation from their peers.

As a result, it is easy to see just how much these reviews can influence both customers and visitors. If you have limited reviews or poor reviews, your SEO is likely to struggle as a result. But if you have several great reviews on top-ranked third-party review sites, you are likely to find success. So by having your site appear frequently on third-party review sites and get good reviews, there is a higher chance that potential customers will visit your site over your competition.

Reviews make sites legitimate

Everyone wants their site or company to have authority in their given industry. However, this is often easier said than done. All of your competition wants the same thing and this can make it difficult to stick out. Thankfully, getting a plentiful amount of reviews can help you appear more legit to customers. Even having negative reviews is often better than no reviews at all. If a company has no reviews or a limited online presence, many consumers will be suspicious as to why.

Also, in addition to making your site look more professional and legitimate for potential customers, having lots of reviews can do the same for Google. Reviews will help Google to understand how relevant or valuable your site is for certain keywords. If your site is being talked about or mentioned a lot, Google is certainly going to take notice.

Reviews tap into new customers

While some people will still go directly to a website when searching online, many will simply go to the review site to check out the options. For example, if they are looking for fun things to do in London, they are likely to visit TripAdvisor or another trusted review site. This is because it makes things much easier for them to find out what’s available and also see peoples thoughts on it.

They are unlikely to directly enter or search for “Joe’s Fun Museum” and thus may never end up seeing your business or site if you have no reviews. As a result, if you want to reach people who may have never noticed you otherwise, having reviews is a big help. They can put you on the map and allow interested parties to find you when they never would have otherwise.

Reviews can indicate new content

As you likely know, creating content is one of the best ways to improve the SEO of your online business or site. However, there is nothing that says this content needs to be written by you or even show up on your site. As a result, the positive reviews you get on certain sites can sort of act as user-generated content. Each review can be a helpful bit of information on your company, site or products.

In addition to them acting as content, they can also help you create new and original content. Many companies also use reviews as leads for case studies, for their testimonial pages and even for social media posts. Also, take what people are saying about your brand on these review sites and use that knowledge to better your content, as well.

Search engines “trust” others more

Well, not exactly, but hear us out. Any company can write on their site how they are the best at something. As a result, Google or other search engines are likely going to take keywords like this with a grain of salt. Instead, search engines will often rely on the statements of others to determine the value of what you offer.

For years, Google has depended on backlinks to help them come up with their rankings. Getting links from high authority sites shows Google that they endorse you, which can help your ranks and visibility. In a similar vein, Google will trust positive reviews more than you simply saying something positive about yourself. As a result, Google loves to see things like reviews as it can give them an honest look at the value you provide.

In conclusion, hopefully, this article has been able to help you learn just how important online reviews can be for your SEO.

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