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Important lessons to be learnt by generation Z

Important lessons to be learnt by generation Z As Love Island star Georgia Harrison politely noted on Monday night, Twitter was extremely quiet, perhaps due to the amount of public

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The IMC planning process (Integrated Marketing Communications)

The integrated marketing communications plan, is an approach that achieves the objectives of a marketing campaign, through well-coordinated use of different promotional methods that are intended to reinforce each other.

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7 Guidelines for Designers to Become Involved in Strategy

Design has a lot to offer the business world and if the power of design is ever going to be realised it requires us, designers, to build an equal partnership

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Creativity at the heart of business – We’re all business innovators

Innovation is something that we at Cocoonfxmedia love to do, it’s sometimes easier for a company like ours to innovate or seem to innovate new ideas and develop really cool

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Why authenticity in marketing is important

Authenticity is especially important when establishing your brand. Likes and comments have proven to be psychologically rewarding, however this is just for show. Sixty-two percent of consumers say they are

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New Lead Developer – Gareth Walrond

At Cocoonfxmedia it’s all steam ahead this month as the company take on their second employee in the space of four weeks. Gareth Walrond, has joined the Lichfield- based digital

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New marketing officer joins the Cocoonfxmedia team

Tenacity pays off for Lichfield graduate who landed new job from work experience placement A request for work experience paid off for a tenacious 22-year-old Lichfield graduate who has landed

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Business Innovation – Startups Video

This is a video create by James Blackman – Managing Partner for Cocoonfxmedia Ltd.  The video is still very relevant today and is a good insight on whats needed to

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Get ready for the new General Data Protection Regulation (GDPR)

The General Data Protection Regulation is coming into effect in May 2018. Every business regardless of size will have to get to grips with the process and make sure data

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Using the Extended 3P’s in Practice [and in Digital Marketing]

During our training in Marketing (as every marketing student can attest too), we were drilled in the importance of the ‘Marketing Mix’, otherwise known as the 7 P’s. The traditional

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