Product or Service

service design

Many of the decisions and considerations regarding the marketing mix that are applied to tangible products can also be applied to service products. This has created a blurred line between the two. Conceptually defining service is still somewhat an unanswered question. Either everything is a service (Vargo and Lusch, 2004) 1 and the distinctions between […]

Service Characteristics

In many countries, particularly within the developed west, growth of the ‘service’ element prompted marketers the need to consider additional approaches to marketing. In a review of 46 publications by 33 authors during the period 1963-83, Zeithaml, Parasuraman, and Berry (1985)1 determined that the most frequently cited characteristics were intangibility (mentioned by all), inseparability of […]

James Blackman – New Vice President


James Blackman new Vice President for the Lichfield & Tamworth Chamber of Commerce & Industry said, “I am keen to take up this post as I believe in supporting the Chamber of Commerce & Industry as my company Cocoonfxmedia have been a member for sometime and we as an organisation have genuinely reaped the benefits.   […]