Tags in WordPress – Bad for SEO


Running and maintaining a website is a complicated business particularly with search engine optimisation and digital marketing. We know that the search engines hate duplicate content, and there are ways to insure this doesn’t happen to your website. A lot of website owners don’t realise they’re creating an issue by using a pre built in […]

Major Update from Google! – Panda 4.2


We’ve had Google’s Mobile update recently and then, out of the blue, an unexpected announcement on the 17th July Google announcing the release of Panda 4.2. Now that is something unusual, as before Google have never announced their updates. The update is not an algorithm change but an update to the existing updates. Our recommendations […]

Marketing Challenges

Beauty of digital marketing

A New Generation of Superhero Marketing Managers Ever had that feeling you’re standing in a crowded room, shouting at the top of your voice but no one is listening? No, I’m not talking about your experience on Twitter. I’m talking about the fight marketing managers have for customer attention. And that’s just one battle. There’s […]

Service Bundling

Service Bundling

A popular concept is using the extended three Ps so an organisation can build services around the product. This approach is known as service bundling and is a normally a key source of competitive advantage. In general there are five base aspects to this method: Continual monitoring This is often associated with Information Communication Technology (ICT), for […]

Product or Service

service design

Many of the decisions and considerations regarding the marketing mix that are applied to tangible products can also be applied to service products. This has created a blurred line between the two. Conceptually defining service is still somewhat an unanswered question. Either everything is a service (Vargo and Lusch, 2004) 1 and the distinctions between […]