Tricks That Will Help Boost Your Business Website Ranking


Monarchy web study

In the UK and around the world, more business is being done online than ever before. In fact, 20% of all of the money spent with retailers in the UK is now through transactions that have taken place online. Seemingly every company is on social media, and it is incredibly important to have a website for your business for a number of reasons. Without an online presence, you are missing out on a large chunk of your target.

In general, the key to doing good business online is to reach as many people as you can. One of the best ways to do this is to rank highly within search engines. The more people that see your site, the more people that will visit it. With that in mind, this blog post is going to look at a few different tips and tricks to help you boost your business website ranking.

Provide Quality Content

There is no substitute for good content. If you create good articles or content that directly provides value to your readers, your website ranking should skyrocket. Not only does good content gets shared, which can increase traffic, but algorithms can actually measure how valuable the content within your site is.

Of course, the content should still feature keywords, headline tags, metadata and more, but ensuring content is relevant and quality is just as important. Remember, you are creating content for your reader, not for a search engine. You also want to ensure that you are being consistent with the content you put out. You don’t need to provide content every day, but whatever schedule you choose, remain consistent.

Try and Get High-Quality Backlinks

One of the best ways to increase your site ranking is to get quality backlinks for high authority sites. A backlink is when one site will provide a link to another, sort of like a citation or reference in a paper. Backlinks are great for your site as they can get a whole new audience to come to and visit your site. It also gives your site some credibility and could help form a positive reputation. Unfortunately, getting backlinks to your site isn’t always easy. Also, not all backlinks are created equally.

Backlink building is an art form and they need to be earned. Good ways to get high-quality backlinks include creating shareable content like infographics or studies, providing guest posts, or even reaching out to other sites for collaboration.

Ensure Your Site is Optimised

Case study website

In order for your site to get more visitors and raise the ranks, it needs to offer a user good user experience. One of the biggest aspects of a solid UX is quick to load times and consistent performance. If your site loads slow, is laggy or simply doesn’t perform up to par, people aren’t going to spend time on it. Ways to improve the performance and load time of your site include optimizing images, using load balancers, reducing HTTP requests and having less on-page ads.

In addition to simply optimizing your site for speed and ensuring it works well, you also need to make sure that it looks good. Navigation should be simple, pages shouldn’t be cluttered and the colour scheme/design should remain consistent. Also, be sure to optimize your site to be mobile-friendly as over half of all internet traffic actually comes from mobile devices nowadays.

Hopefully, this article has been able to help you learn some new and helpful ways to boost your business site. These are far from the only ways to build your business website ranking, but they are among the best.

For more information on our Back linking and SEO Services please contact us

5 Key Things an SME Needs to Consider When Setting Up a Website


For an SME designing a new website, the amount of choice and number of decisions that have to be made can seem overwhelming.

In our experience, there are five important steps in the process of a new website project; starting from the initial stage of choosing a domain and setting up hosting, then developing a comprehensive design brief and building the actual website, which includes choosing a CMS, mobile-optimized theme and developing a content strategy.

1.    Choosing a Domain Name

In most cases businesses have already purchased their domain name. If you are looking for a new domain it’s best practice to choose one that is memorable, includes keywords if possible, is a .com if you target an international audience or a if your audience is local and does not contain hyphens.

2.    Setting Up Hosting

There are a couple of key things to look for when you are deciding where to host your website. Hosting should be:

  • Fast – SSD Cloud-based web hosting is up to 16x faster than standard hosting
  • Local – Your website needs to load quickly for visitors
  • Ethical – 100% Green Web Hosting ensures that your website has a neutral environmental footprint
  • WordPress Optimized – the hosting you choose should support your CMS of choice

3.    Developing a Comprehensive Design Brief

As the saying goes, ‘if you fail to plan, you plan to fail.’ For every project that we take on at Cocoonfxmedia Ltd, we ask the client to complete a comprehensive creative design brief. In our experience, we’ve found that this is the best way to help clients crystalise what they want from their website including details about their target audience, budget and timeline.

4.    Building Your Website

The three areas to look at when you begin building your website are which CMS to choose, how to select a good theme template and what approach to use when developing content for your website pages.

Choosing a CMS

This is the backbone of your website, a CMS or Content Management System allows for the creation and modification of the design and content of your site. Of the available CMS options, we recommend using WordPress. Worldwide, WordPress powers 30% of all websites (over 75 million at last count) and for good reason. It is intuitive to use, simple, stable and offers affordable customization using plugins.

Choosing a Theme

A mobile-responsive theme that is lightweight and loads quickly is non-negotiable. We recommend using a custom theme that is built specifically for your needs. Google has explicitly stated that they prioritise mobile-optimized websites, and a fast-loading website can lead to an improvement in conversion rates of over 12%.

Developing Content for Pages

Think of your website as an online brochure for the products and services that you offer. Content should be written to meet the needs of your clients by answering their questions and adding value. Creating optimized content that your clients love will also have a positive impact on your rankings. The regular addition of fresh content is important both for regular website visitors and for Google’s ranking algorithm.

5.    Find a Website Designer Near Me

Using a local website design company is the best way to bring your website to life for two important reasons. Firstly, you can rely on improved communications. Being positioned in close proximity to your designer means that you are able to meet with them in person and avoid any miscommunications and you’re working in the same time zone so getting timely responses is easier. Secondly, they understand the local market and can offer insights on what works and what doesn’t base on their experience.

Cocoonfxmedia Ltd is a web design and digital marketing agency in Lichfield just outside Birmingham with clients throughout the Midlands. We offer an end-to-end online marketing service and specialise in helping SMEs curate their presence on the web.

Web Development Tips For 2019


Web development should be an ever-evolving factor to your business. There will always be room for improvement, and your website is the perfect example of this. As we look towards 2019, below are some top tips to follow that can help to ensure your website is the best it can be.

  • Focus on security

As technology evolves, business processes become more efficient, and consumer demand increases, the need to adopt cybersecurity also grows. Technology is providing business and consumers with faster performance and access to information at a rapid rate. However, unfortunately, cyber threats and hackers are working at a similar pace, meaning companies must invest in the latest tech to protect themselves and their clients. Data breaches and malware are a real and continuing threat, and cannot be ignored in your web development plan for 2019. Ensure your cybersecurity is up to date so that you aren’t caught out by costly downtime and hackers.

  • Optimise your website for voice search

You may have only just got your head around keyword optimisation and SEO, however the latest advancement for businesses to capitalise on and be aware of is voice search optimisation. This is due to the booming rise in voice-activated virtual assistants, such as Amazon’s Echo and Google’s Homehub. It means that the way consumers are searching for their products has shifted yet again compared to when manually searching online. Optimising your website to these phrases should be a priority for 2019. For example, instead of searching ‘best in-ear headphones this year,’ as a consumer normally would with a search bar, consumers now instead ask the question ‘what are the best in-ear headphones of this year?’ It is predicted that 50% of searches will be voice driven by 2020. Optimise your website sooner rather than later so that you are ahead of the game.

  • Invest in the latest frameworks

The structure of your web applications is another factor to consider in 2019. You cannot hope to provide the best results for clients and customers if your programming language is behind the times and outdated. Keeping up with advancements can keep your business running so that you can build applications rapidly. Your frameworks should offer database support and community support and should work to simplify business processes and the logistics element of your business.

Lavarel is one such framework. A relatively new PHP framework, it is incredibly popular, providing screencasts, tutorials and blog updates with their release. A key feature of Lavarel is a focus on rapid application development, with an interface providing helpful demands. This is handy for those looking for simple processes regarding business portals and accessing information. Choosing a framework that reduces workload by speeding up the coding and developmental process will provide a firm foundation from which to grow your business.

  • Chatbots

Another feature now regularly found on websites are chatbots. Chatbots are systems driven by AI that can interact with users via text, messaging or speech, depending on the type of chatbot technology used. They are a driving force in customer service and have made a considerable difference to user experience when visiting websites. Research has found that 45% of users prefer chatbots as a primary mode of communication for customer service inquiries, so if your website has yet to invest in setting up a chatbot, this should be a goal for next year. There are many reasons why chatbots have grown in popularity, including the fact that:

  • They allow for 24-hour customer service
  • They provide a more personalised service
  • They can answer consumer queries without employee intervention, thus saving valuable time and resources
  • They assist with simpler concerns of customers in real time, making customers feel valued, and, therefore, more likely to come back.
Green Web Hosting

Improve Your Web Hosting In Three Easy Steps


For those unsure as to how to improve their current web hosting practices, it can be a minefield out there, with hosting providers and services offering various suggestions. Below is a mini-guide to how you can easily improve your web hosting.

  1. Optimise your site’s speed and accessibility

It’s vital to ensure that your website is given prominence so that it is optimised for its users. Ensuring your website is mobile-first can set it up to appeal to the ever-expanding m-commerce market, which is expected only to rise in the coming years.

Another critical consideration is site speed. Site speed has a direct impact on your site ranking, and fast-loading sites are far more likely to retain their customers if web pages are quick to load. Consumers are becoming increasingly impatient, and users will quickly leave a site that does not load quickly. Therefore, invest time and resources in improving your site speed so that you don’t lose out on valuable customers.

  1. Seek opportunities to improve your website performance

You can secure connections through appropriate web hosting, which can come in many forms and can be SSL Free as standard. No matter what hosting provider you are using, you should seek to improve your overall performance so you can save yourself time and simplify processes. Web hosting software such as cPanel can do just this, and WordPress is continually looking to make improvements to their interface and programming to improve usability for its users. Just this year they introduced a new editor, Gutenberg, with an aim to enhance usability for regular users of the site, making editing an easier, cleaner, more efficient process.

Types of web hosting to consider

  • Green Web Hosting

You can also consider green web hosting. As an energy-intensive process, the number of resources spent can be reduced by truly considering your options. You are doing your bit for the environment, but you are also getting fast results, up to the standard required.

  • Cloud-based hosting

Cloud-based hosting can simplify your business processes and make it easier for both your business and your customers. Cloud-based website monitoring, for example, can monitor the efficiency, cost and scalability of your website, leaving you to focus on growing your business. Being able to track your network, any time, anywhere is a massive advantage of cloud-based web hosting, meaning you are not limited to a set location. For businesses big or small, this lack of limitation can provide more scope and opportunity for business expansion, knowing your website and business processes are in the best hands.


  1. Consider website efficiency

Another way to improve your web hosting is to consider tips and tricks that can reduce the labour-intensive aspects of a website. This could include any unnecessary additions or features to your site taking up valuable space. For example, you could reduce the image sizes. A large percentage of a website’s page weight can be taken up by images. New image formats such as JPeg XR can help reduce image weight by up to 50 percent and can make your site load faster, too. The quality of the images will remain the same, which is essential for visitors to your website who will make assumptions about your business from something as simple as the quality of your images.


‘Epic 2019’ on the cards after record-breaking year


A Midlands-based web design and digital marketing agency are celebrating a record-breaking year with plans for even greater things to come in 2019 through continued innovation.

Cocoonfxmedia Ltd in Lichfield has experienced the best 12 months in its eight-year history, thanks to double-digit growth and ongoing expansion of pioneering products and services.

The award-winning company’s creative partner, Glen Tapper, said: “2017/18 has been a ground-breaking year for Cocoonfxmedia Ltd. After eight years in business we’ve doubled in size and massively increased our services. The whole team has helped make this possible by providing the highest quality of work and through unwavering dedication to make this the most successful year in our history.

“There are several highlights of the year, but among them was starting to work for a global freight forwarding company which has utilised all our expertise in project management, design management and web development. But just as rewarding, we have also helped a small retailer go from receiving three online orders a month to 88 and counting, through a really targeted Facebook campaign.

“We have some really exciting developments coming up; we’re working on a project for a global company and we’re starting a new project in January, which will result in us breaking into the automotive market.

James said: “There’s a lot more to come from us and 2019 will be epic through innovation. I must thank our long-term clients for their ongoing support as we have retained most of our original customers for the last eight years. If you want to join us on the journey, please get in touch.”

The award-winning Cocoonfxmedia Ltd is becoming a thought leader when it comes to integrating complex data systems into one-stop, easy-to-use solutions.

By developing its own bespoke content management system and e-commerce platforms, clients are offered much more flexibility than would be possible with off-the-shelf solutions.

The CMS means multiple websites can be managed from one place, providing all the functionality needed, without relying on clunky third-party plug-ins.

Cocoonfxmedia Ltd experts have also developed a multi-language version of the CMS which means multiple sites with independent languages can also be managed through one admin area.

The e-commerce platform has been designed to be easy to use for everyone and is packed full of handy functions such as mass uploading of products, stock notifications and reminders and voucher codes.

For more information about Cocoonfxmedia Ltd and its services, please visit

Why Transport & Logistics companies should become digital


Around the World in Eight Days: The New Logistics Tool

Big data has leaked into every corner of the corporate world, turning each niche into something bigger, bolder, and faster. Transportation and logistics are no different. 98% of surveyed 3PLs say that digital decision making is essential to their supply chain success, and 81% of shippers feel the same. Data-driven logistics & supply chains can access a massive range of data sources from traffic and historic weather systems to financial forecasts. Moving products from a to b is a rudimentary approach that’s simply not enough in today’s digitally-driven universe. Today’s clients expect more.

Around the World in Eight Days

The fictional Phileas Fogg once challenged himself to travel around the world in 80 days; a number that’s decidedly uninspiring in this rapid-fire decade. Logistics companies and manufacturers can now optimise supply chains using data taken from GPS devices, sensors, and log files. Each resource can create small data sets from traditional information, including traffic, weather patterns, social media information, and website browsing patterns. That’s why automation can achieve a level of efficiency that was never possible before, affecting warehousing, manufacturing, and last mile delivery. Logistics & supply chains are only as predictable as the weather. You need to understand your client preferences, rises and drops in demand, and even parking available if you’re to succeed.

 Around the Web in Eighty Minutes

Your web design logistics are at the core of your data quality and effectiveness. A site that excels can measure the performance of your supply chain while simultaneously generating reports complex enough to churn out new information. Your site will need to optimise flights, distance, weight, and even CO2 emissions, all while looking elegant and establishing first-page Google rank. Which freighter will handle your freight weight without reducing last-mile efficiency? Which routes can overcome traffic congestion without inconveniencing consumer schedules? Which ones aren’t snowbound during winter and flooded during spring? The answers are easier to find than you might imagine. Thanks to the immense pile of existing data, blockchain for supply chains is transforming the industry. The technology can work with hundreds of stages and thousands of global locations while ensuring that you function ethically.

Block What?

Blockchains are known for their involvement in cryptocurrencies, but they’re little more than digital ledgers that can track contracts and exchanges. Their ability to record transactions across various ledgers makes them impressively transparent and scalable. They offer a built-in chain of command, which translates into reliable supply chains based upon consensus. Everyone involved uses the same ledger. Of course, they also make fund transfers possible on international soil, and if you want to pay suppliers with Bitcoin, that option is available, too. Ten-pound gorillas like Walmart and Nestle have harnessed blockchains for this purpose already, and so should you. Like an infinity circle, blockchain returns to the beginning, recording new data to further improve your freight forwarding strategy.

Blockchain for supply chains can track freight from the moment of its creation to its delivery. That gives the product an incredible degree of integrity, so De Beers has harnessed blockchains to prove that it only delivers genuine stones and that each delivery is tamper-proof. Time delays and human error are obliterated, leaving a pure and detailed supply chain that can be analysed and improved upon. In short, blockchains secure data quality at every stage of your route.

Web Design Logistics

Cocoonfxmedia Ltd noticed that its reporting systems were insufficient and resource-heavy. Every tiny piece of data had to be manually sourced, often with freshly created formulas. It’s since moved beyond its original formulas, offering logistics websites with potential analytics to cover every node. By understanding how data works, it has applied its 13 years of experience to its freight forwarding and logistics solutions, delivering responsive websites that are tailored specifically to your company. Of course, understanding how data works isn’t enough. Your site must load quickly, be accessible to multiple devices, and be easy to maintain. Cocoonfxmedia Ltd develops advanced websites with functionality that’s as elegant as its form. Logistics and transportation must integrate e-commerce and SEO, too, particularly if you’re using blockchain technology to record and generate new information. Your typical 21st-century client wants to know all about their cargo, tracking it from node to node while receiving a transparent breakdown of transportation costs. Blockchain achieves that in one fell swoop.

 The Power of Automation

Your wider network cannot be tailored or enhanced unless you have enough big data to optimise each node. 49% of consumers would shop more if they received same-day shipping. Today’s buyers want instant ownership, so logistics must adapt to this impatient ecosystem. Data makes this possible by anticipating rises and falls in demand while preparing for other unexpected hurdles. It can highlight new risks, optimise routing, and alter supply chains according to weather and financial forecasts. Self-learning systems can even notice trends and raise new orders.

 Supply Chain Trends

In recent years, supply chains have transformed utterly, and omnichannel revenue management has become the norm. This makes it decidedly difficult to understand whether your profitability and order flow paths are serving you well enough. You need to know your true costs and the best practices that minimise them. Global networks push that challenge even further while the world speeds by at breakneck speed. More and more logistics managers are turning to data as the solution to these and other problems, so the hype around digital technology won’t diminish in the foreseeable future. The digital world is constantly dishing out a massive influx of data. Only refined metrics, software, and analytics are good enough. Data-driven choices are improving with the quality of the information itself, streamlining your choices and amplifying your profits. This way, you can manage your strategy using real insights and control, delivering your product with pride.

Making your website secure with an SSL Certificate


Many in the logistics world are struggling to keep up with technology and with the ever-changing world of technology it’s hard to know what you should be doing to digitalise your supply chain. Having worked for 13 years for Kuehne + Nagel in Marketing and Customer Solutions I understand how fast things change.

A website is a key tool for a logistics company and now more than ever you need to make sure that your website is meeting your clients demands.

With GDPR coming in and some major changes which Google is bringing in, the most important thing to do is to make sure if you do own a website that you have the right security in place.

Personal data is going to be a big thing from May 2018 and you need to make sure your website is secure. Gone are the days of getting a cheap website up and running and you can leave it. Everyone now uses Googles for services and products and with over 58% of users in the past year using Google Chrome which is set to increase currently the South America 74% of all users, use Chrome. For your website you need to start thinking about 2 big changes both will have a massive effect to the way you manage your website or have your website built.

1) The latest update for Google Chrome requires you to have an SSL (secure socket layer) certificate. If you don’t, the user will get a red screen stating that the website is possibly not secure and to proceed at your own risk. An SSL Certificate also gives a trust signal to Google for SEO purposes.

You really don’t want your users to be hit with a red screen saying your website is unsafe as simply this will cause clients to stop using your website which could lose you revenue. It can also harm your ranking on Google. This new update will happen some point in in July 2018. Knowing Google it may take a little longer than this.

We have noticed an a massive increase of return and new visitors to our own website by installing an SSL certificate onto our website and it has made it easier for pages to have high positions on Google.

2) GDPR will require your website to have various privacy statements and terms and conditions on your website, but also you will need to make sure its 100% secure and that it’s up to date security wise.

Around security there is not excuses now for weak passwords or not to keep your website up to date. If your website is an e-commerce website and you store any kind of personal data you will need to not only be PCI compliant (Payment Card Industry Security Standard) which requires a SSL certificate.

Your website will need regular updates including the possibility of penetration testing which is a way to test the security of your website. If you don’t document these and you do have a serious breach you could get in trouble not only with your clients but also with the Information Commissioners Office which could fine you 4% of turnover. Please consult the Information Commissioners Office on advise on website security to get an accurate answer.

Don’t panic, SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. This protects the user a little bit more and there are different levels of SSL certificates.

Enough of the technical talk, basically an SSL certificate hides your data by jumbling up the data to make it really hard to get hacked. E-commerce systems and Banks use SSL certificates to encrypt your personal details and card details between your computer, there web site server and the banks server.

They don’t cost the earth and you can expect prices to start from 0 to £200+ depending of the level of transactions and the amount of traffic (visitors) you expect the site to have. The certificate is installed onto the web hosting environment where your website is sitting. A small piece of code is then added to the site. It takes a few hours to get the site safe.

The reason why Google is forcing this as it just makes a lot of sense to protect your clients and users of your website. It gives a lot better user experience and it shows to your clients that your caring about their data. From a GDPR point of view as you own the website it’s your responsibility to make sure the when users visit your system that its secure, safe and regularly updated. The SSL does this, Google loves them too so for a very small amount of money a year you can be assured your website has an extra layer of security.

Just one big cavate no website is 100% secure even with an SSL you can get hacked so you do need to make sure that your website is always up to date, the passwords are changed regularly and that your web hosting has anti-virus and security as part of the service. Any data breach unfortunately will stop at your door. Its 100% your responsibility.

However, Award winning Digital Marketing agency Cocoonfxmedia Ltd can help you getting your website setup with an SSL certificate. Their 100% Green super-fast web hosting service will provide a free SSL certificate which is suitable for e-commerce websites as standard with any of their website hosting packages. They can also provide advice on digital marketing particularly for the logistics industry.

Its fiercely competitive out there but don’t let your business suffer by not having a secure and safe website.

New Lead Developer – Gareth Walrond


At Cocoonfxmedia it’s all steam ahead this month as the company take on their second employee in the space of four weeks.

Gareth Walrond, has joined the Lichfield- based digital marketing agency after being a trusted supplier for many years. He has joined as lead developer to strengthen the Cocoonfxmedia’s core capabilities and skills.

Managing partner James Blackman said, “Gareth joining the company fits with our long term growth plans, we have been working with Gareth for many years.  His expertise and innovative approach to web development are unique and to the highest levels.

“I am myself a developer and having worked with other developers Gareth really does stand out as one of the best developers I have worked with. With Gareth on board we have the confidence to bring to market some new exciting projects, which will bring some innovative solutions to the market.  Such products as our own CMS System, which will be packed with useful functionality to help our clients save time managing their marketing.”

Gareth said: “I’m excited to join the team at Cocoonfxmedia as their lead developer. I have a BSc in software engineering and bring 17+ years experience delivering commercial web projects for clients.

I bring a wealth of experience working with some of the largest marketing agencies in the world and building digital marketing content for big names such as Virgin Media, Harley Davidson Motorcycles, Lotus Cars, DFS, Save The Children and many more.

I’m passionate about building powerful, yet simple user focused solutions from the mind boggling array of technology that’s available in the digital landscape today and love the fact that I can create virtually anything from code I write.”

In his new role, Gareth will focus on creating and developing CMS systems, web design and web development.

About Cocoonfxmedia

With four employees based in the county of Staffordshire, Cocoonfxmedia is one of the midlands leading digital marketing agencies. With web design at its core, its strong market position lies in the digital marketing industry, with a clear focus on providing measurable marketing solutions. Further information can be found at or by getting in touch with one of our friendly members of staff today!

New marketing officer joins the Cocoonfxmedia team


Tenacity pays off for Lichfield graduate who landed new job from work experience placement

A request for work experience paid off for a tenacious 22-year-old Lichfield graduate who has landed her dream first job with a web design and marketing agency as a result.

Hattie Anderson has been employed to the role of marketing officer at the award-winning Cocoonfxmedia after approaching the company to ask if they would accept her on a work experience placement.

Partners at the Lichfield-based firm were so blown away by Hattie’s abilities during a two-week placement that she was offered a permanent job at the end of it.

Managing partner, James Blackman, said: “Hattie is joining us after taking the courage to approach us for work experience. We gave her two weeks and were blown away by her work ethic and ability to apply herself to the job of a marketing officer.

“Taking Hattie on is part of Cocoonfxmedia Ltd’s growth strategy to strengthen our core capabilities and skills and we will be looking to grow the company further before the end of the year. However, it was Hattie’s courage and tenacity that won her that job – had she not approached us, we may have targeted our resources differently.

“It’s been really refreshing to see a young person putting themselves out there and creating their own opportunities. Work experience is sometimes undervalued, but this shows that it really can pay off.

“With Hattie we can now increase the service portfolio to our clients and also increase our own brand awareness.”

Hattie, a former Nether Stowe High School pupil, has just finished completing her MSc in Marketing, after gaining a BA degree in English at Loughborough University.

Hattie said: “I decided to contact Cocoonfxmedia after going to a few interviews and being unsuccessful. I was really keen to find a career in Marketing and didn’t want to waste my skills so decided not to settle for less. I called up James and Glen to offer myself for work experience after advice from family members in hope that this would help become more successful at interviews but it turned out we all gelled and I got a position! I think young people need to be proactive in their job search and contact local companies as well as the larger companies. There’s nothing to lose with short-term work experience as you get out the cycle of being unsuccessful due to a ‘lack of experience’”

“I enjoy the creativity involved with marketing, so after my English degree, this for me was the natural route to take!”

In her new role, Hattie will focus on internal and external marketing, social media management, content marketing and SEO.

Cocoonfxmedia has experienced record growth in recent years as it continues to expand its services and develop new technologies to meet the full web design and digital marketing requirements of businesses.

Business Innovation – Startups Video


This is a video create by James Blackman – Managing Partner for Cocoonfxmedia Ltd.  The video is still very relevant today and is a good insight on whats needed to get your business startup up and running.

What do you need to start your own business?

I have always been an entrepreneur. Even from the age of 10 years old, I was busy selling my granddad’s golden wedding anniversary balloons, and from that, it developed to making little manufacturing lead models, selling them to shops, to making speaker boxes and selling them to boy races. The real driving force for starting my own business was, working for the last company, I realised that I was making an exceptionally wealthy man even more wealthy through the job I was doing, and getting a very small reward. I thought to myself, “Well, I’ve got the skills to do it, I’ve got the attributes to do it, and I’ve got the drive.” So, I thought I should start up my own business, which is now Cocoonfxmedia Ltd.

What does it take to go self employed?

I think you need to have a good product and a good idea. I feel that you’ve got to have something where you know that you can succeed in, so an underlining willpower to take something and make it work. The key thing to being an entrepreneur and setting up your business, also, is to have a lot of self-motivation, a lot of determination, and to see things in a positive way, and have the drive to take something, and to build on it, and to push it, even if there’s some knockbacks along the way.

What do you need to start your business?

Firstly, you need to have a good product and a good understanding of how that product works. And, ideally, you need cash to start up with. So, if you’re manufacturing a product, you may need tens of thousands of pounds to get started up, but if you’re starting an online business, the cost may be not as expensive. But, cash will help you. And then, from that, you need to understand how the market is working, what are the conditions within the market, what is your potential competition doing. You’ve also got to have a good financial understanding on the processes, such as VAT, PAYE, corporation tax, plus also, your monthly outgoings. So, you’ve got to factor all of these in and make sure that you can keep track of your finances easily, and without that, your company will fail.

What will make your business fail?

I think complacency will make you fail. If you’re doing something a certain way and continue doing it a certain way, you will lose the edge on the market. I also feel that you need to have flexibility. If you have no flexibility in the way you work, chances are you’re going to start losing business, or you’ll not gain business because you won’t have a flexible approach. If you have poor credit control, so basically, if you’re allowing your customers to continuously pay late on invoices, you’re going to have a cash flow problem. Basically, you’re going to lose money, and that’s money which is owed to you, so you need to be hot on your customers’ heels to get paid. Not understanding how much things cost. A common problem is that a Web developer or a car mechanic, people will think, “Oh, yeah, that only costs this because you’re just changing a nut or a bolt, or you’re just changing a bit of code,” but there’s a cost associated with that because time does cost money. If you can get your head round understanding that things do cost money, then you’re on a good start for making a success.

Do you have any other advice?

Research, research, research. There’s no point in starting up a new venture if you haven’t got a clue what’s going on. It’s all a bit daunting when you first start. So, I mean, places like Growth Hub will provide a wealth of information for a startup. You’re also going to get a lot of knockbacks when you first start up. That’s part and parcel of running a business, and you’ve got to see whatever negativity you get, you turn into a positive. And also, listening to your customers. You may find out new pieces of business or new opportunities which you may have not thought about. So, it’s always good to listen to your clients and to your client base, and to use what they’re saying as a tool to help you develop your business further.

Don’t expect people to come to you. Don’t expect the phone to ring immediately, or if you just place one advert out there, it’s going to bring you 1,000 leads. You’ve got to go out to the marketplace. You’ve got to take your brand, your idea to the market, and sell it. It’s going to be a lot of hard work to start with, but once the brand starts to get known and recognized, the phone will start ringing. But, you’ve still got to push it, and don’t be complacent, and be flexible.