online marketing - Introduction
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Cocoonfxmedia is an online marketing expert with many years’ experience in international marketing and digtal marketing. Cocoonfxmedia has developed proven methodology to help websites achieve the highest possible positions with all the top search engines, including Google™, Yahoo™ and Bing™ AOL™ . By using a mixture of ethical SEO practices, we also provide and help with social media management such as Facebook™,Twitter™,Linkedin™,MySpace™.
We have developed this page to help you with any questions related to online marketing.
Whats is "DIGITAL marketing"?
Online Marketing or digital marketing Many website owners are still a little in the dark about how to market their website once it goes live. Often a website is put together in a hurry without really taking the time to look at how users are going to interact with your business online, or how your business actually looks online. For example, you are less likely to attract clients if you were to hand-write an advert on a dirty piece of paper and stick up in a window! You have rushed to put something together which looks cheap and nasty and your potential consumer will instantly receive the message that your business is not important to you. He will feel that this is how you are going to manage his business. This may be a little harsh but it’s true.
So, like any business, you have to have a strategy and you need to think like the customer. Online marketing is like a traditional marketing plan. You need to have the marketing mix, but you also need to have in mind how the search engines think. Confusing? Yes it is! But this is where we come in.
At the moment, particularly online, there are many confusing messages about how to get your website noticed by the search engines. Some are black-hat, non-ethical, like buying thousands of links and having loads of links within your site or having small amounts of text stuffed with keywords.
Online marketing consists of the following:
- Identifying your users
- Social media management
- Search Engine optimisation
- Statistical analysis
- Identifying marketing trends
SEO Web Design
Firstly, your website must have a well-structured site which is correctly built with search engines in mind. DO NOT USE template sites which use Adobe Flash, as iPhones and iPads can not view them. Search engines also struggle with retrieving content from such sites.
Before you begin to design a website, you must think like your clients, i.e.:
- Who are my users?
- What do they want to read?
- Can I solve their problem?
- How can they contact me?
- How am I going to hook the audience into my site so that they view every page?
Once you have established these points, you are ready to start writing your content.
One thing search engines are looking for is high quality content. It doesn't have to be War and Peace, but it does need to be enough to deliver a strong message to the user and captivate them into staying on the page. Google’s recent update called Panda was specifically designed to root out websites with poor content and to drop them down the rankings. Google's view is “if this were a medical page, would the information it contains be sufficient for you to receive treatment, or take action to see a doctor?”
This is only 50% of what is needed to effectively market your website online.
Once you have the content written, it’s time to have your site designed and developed. The critical part now is making sure your website is designed and developed correctly. A web designer is not always the best person to build your website, as it’s a different skill set. A web designer will graphically design your website to make it look nice. However it is the web developer who is the key tool, as they are the expert in coding the site.
Should you use a template site?
In our view, NO! Not even if your budget is small!
Often, a template site is built for the masses, with the aim of making money wherever possible for Search Engine Optimisation. It may also hamper your online marketing as you will be limited as to what you can do to the site to make customisations that meet the needs of your marketing strategy.
So what makes us different?
We have had many years’ experience in both offline and online marketing. We understand how to marketing a product, a brand, an idea, and we also know how to communicate at a level which doesn't confuse. As an online marketing specialist, we will look at your business and work out what is the best strategy, both for your business and your budget. We then will advise the best course of action, by using statistics and trends to drive the results you want. We will not instantly go to Google Adwords, for example, as often this is very expensive and if it is not done correctly, could actually return zero results.
We also keep a daily track on what the search engines are doing, using a variety of tools and industry expertise. You may have noticed the widget at the top of this page. This is provided by SEOMoz, possibly the industry’s leading authority on SEO and Online Marketing. We also work with other SEO experts to get the right tools and processes to make sure our work is the most professional and cost-effective online service you can get. We only offer services that we would be happy to use on our site.
ONLINE MARKETING Analysis
Marketing and SEO analysis often involves a lot of analytical work such as competitor analysis, traffic trends, social trends, keyword density, and traffic flow, etc.
Using market intelligence from statistical tools such as Google Analytics and Bing Webmasters, we can turn statistics into traffic to and interest in your site. The end result will increase your presence within the search engine rankings, thus increasing your sales.
SEO marketing consultancy
SEO (Search Engine Optimisation) is not just about search engines its about digital marketing. It’s about getting your website noticed by increasing the probability of being found online and in turn, increasing your sales in a cost-effective way. You could spend £1000's on pay per click advertising, or waste hours on Facebook and Twitter and still not see any results because you are employing the wrong strategy, or sending out the wrong messages.
We will help you to develop your strategy by using design and analytical work to develop your digital marketing plan. We can pin point and target your traffic which, in turn, will develop your site and improve your web optimisation and your position in the search engines. We can also manage your Social Media outlets to make sure your site gets a higher rate of click-throughs and visitors which will also help your search engine results.
We have a very large SEO tool box at our disposal and with our experience in marketing, we can truly deliver value and bring you increased sales.
Organic Optimisation Ethical methods
We will only use ethical SEO methods to make sure your site is not penalised by the search engines. Cocoonfxmedia will use proven, long-lasting techniques to improve your site’s online position and to increase traffic to your site.
SEO (Digital marketing) Service Tool Kit
- SEO Web Optimisation
- Competitor Analysis
- Keyword ranking tools
- Ethical Organic Backlink Building
- Analyst tools - Statistical Reporting/Trending
- Automated Submissions Ethical Tools
- Online Directory Submission
- Client Trends
- Social Media Management
- Social Media Strategy
- Keyword Analysis
- Geographical Positioning (i.e West Midlands, Birmingham,Tamworth Lichfield etc..)
- Adwords Management
- Pay Per Keyword - This is different to Google Adwords and is very powerful.
- Email Newsletters
Get in touch!
A website can be well designed and developed, but the search engines still need to know your site exists. With a mixture of organic digital online marketing, SEO and Social Media Management, we can help your site to jump up the rankings. So please get in contact with your digital marketing Tamworth expert via our contact form, or call01827 217749/0121 2270778