online marketing - Introduction
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Cocoonfxmedia Ltd is an online marketing expert with many years’ experience in international and digital marketing. Cocoonfxmedia Ltd has developed proven methodology to help websites achieve the highest possible positions with all the top search engines: Google, Yahoo, Bing and AOL. By using a mixture of ethical SEO practices we also provide and help with social media management such as Facebook, Twitter, LinkedIn and Google+.
We have developed this page to help you with any questions related to online marketing.
Whats is "DIGITAL marketing"?
Many website owners are still a little unsure about how to market their website once it goes live. Often a website is put together in a hurry without really taking the time to look at how users are going to interact with your business online or how your business looks online. A poorly designed and badly functioning website will reflect on your business, giving the impression that the services you offer will be equally mismanaged. Like any other part of your business, your online presence needs a strategy. It should be developed with the customer at the forefront, bearing in mind how the search engines think. Confusing? Yes it is! But this is where we come in.
At the moment there are many conflicting messages about how to get your website noticed by the search engines. Some are black-hat and unethical, like buying thousands of links or having small amounts of text stuffed with keywords. We can give you a much more sophisticated and effective approach to online marketing.
Online marketing consists of the following:
- Identifying your users
- Social media management
- Search engine optimisation
- Statistical analysis
- Identifying marketing trends
SEO and Web Design
Firstly, your website must be well structured and built with search engines in mind. Using a template website with relies on Adobe Flash is a no; not only do search engines struggle to retrieve the content but they cannot be viewed on iPhones or iPads.
Before you begin to design a website you must focus on your client’s needs:
- Who are my users?
- What do they want to read?
- Can I solve their problem?
- How can they contact me?
- How am I going to hook the audience into my website so that they view every page?
Once you have established these points, you are ready to start writing your content.
One thing search engines are looking for is high quality content. It doesn't have to be War and Peace but it does need to deliver a strong message to the user and captivate them into staying on the page. Google’s recent update, Panda, was specifically designed to root out websites with poor content and to drop them down the rankings.
This is only 50% of what is needed to effectively market your website online.
Once you have the content written, it’s time to have your website designed and developed. The critical part now is making sure this is done correctly. A web designer is not always the best person to build your website as it’s a different skill set. A web designer will focus on the graphic details to make your website look nice, it is the web developer who is the key tool, as they are the expert in coding the website.
Should you use a template site?
In our view, NO! Not even if your budget is small. Often a template site is built for the masses with the aim of making money wherever possible for search engine optimisation. It will also hamper your online marketing as you will be limited in what customisations you can to your website, meaning you cannot tailor it to your marketing strategy.
So what makes us different?
We have had many years’ experience in both offline and online marketing. We understand how to marketing a product, a brand, an idea and we also know how to communicate at a level which doesn't confuse. As an online marketing specialist we will work out what is the best strategy both for your business and your budget. We will then advise the best course of action by using statistics and trends to drive the results you want. For example, we will not instantly go to Google Adwords as often this is very expensive and if it is not done correctly can have no benefit at all.
We also keep a daily track on what the search engines are doing, using a variety of tools and industry expertise. You may have noticed the widget at the top of this page. This is provided by SEOMoz, possibly the industry’s leading authority on SEO and online marketing. We also work with other SEO experts to get the right tools and processes to make sure our work is the most professional and cost effective online service you can get. We only offer services that we would be happy to use on our own website.
ONLINE MARKETING Analysis
Marketing and SEO analysis often involves a lot of analytical work such as competitor analysis, traffic trends, social trends, keyword density and traffic flow. Using market intelligence from statistical tools such as Google Analytics and Bing Webmasters we can turn statistics into traffic to and interest in your website. The end result will increase your presence within the search engine rankings, thus increasing your sales.
SEO marketing consultancy
Search engine optimisation (SEO) is not just about search engines; it’s about digital marketing. It’s about getting your website noticed by increasing the probability of it being found online and in turn increasing your sales in a cost effective way. You could spend £1000s on pay per click advertising or waste hours on Facebook and Twitter and still not see any results because you are employing the wrong strategy or sending out the wrong messages.
We will help you to develop your strategy by using design and analytical work to inform your digital marketing plan. We can pinpoint and target your traffic which will develop your website and improve your web optimisation and position in the search engines. We can also manage your social media outlets to make sure your website gets a higher rate of click-throughs and visitors to further improve your search engine results.
We have a very large SEO tool box at our disposal and with our experience in marketing we can truly deliver value and bring you increased sales.
Organic Optimisation Ethical methods
We will only use ethical SEO methods to make sure your website is not penalised by the search engines. Cocoonfxmedia Ltd will use proven, long lasting techniques to increase traffic to your website and improve its online position.
SEO (Digital marketing) Service Tool Kit
- SEO web optimisation
- Competitor analysis
- Keyword ranking tools
- Ethical organic backlink building
- Analyst tools - statistical reporting and trending
- Client trends
- Social media management
- Social media strategy
- Keyword analysis/research
- Adwords Management
- Email Newsletters
Get in touch!
A website can be well designed and developed but the search engines still need to know it exists. With a mixture of organic digital online marketing, SEO and social media management we can help your website to jump up the rankings. So please get in contact with your digital marketing expert via our contact form or call 01827 217749 or 0121 2270778.