Put any of your top keywords into the Google AdWords Keyword Tool and it is likely you’ll see they are getting 1,000, 10,000 or even 10,000 searches a month. You dream about the day your website is sitting on the top spot.
Here is the reality; SEO is only one piece of the puzzle. Getting the traffic is not enough, you need to find ways to make that traffic valuable.
A design plays a key role when it comes to conversion rates. Don’t just focus on how impressive designs are, but where a call-to-action (CTA) is placed, the colour of the CTA and what that CTA is offering the consumer. You might spend 5, 10 or 20 hours per week on SEO, but your offer really jumping off the page? Or, does your offer look just as appealing as every other website in your industry?
“Content is king”, how many times have you heard that? Don’t take this the wrong way. The key here is not volume, but quality. If you have 100 pages that users spend an average of 1 minute on, that is not anywhere near as good as 10 pages that users spend 10 minutes on.
Why? If people stay longer, they are really taking on board the information on offer; it offers them value. If the content offers them value, they are likely to dig deeper and see who has produced this content (viewing your sales pages). From an SEO point of view you’ll have more shares (Twitter, FaceBook etc) and links per page, which will give your site a natural and strong rating from search engines.
If you sell oil filters and oil for cars, then what type of visitors do you want to your site? A visitor that needs and would read a detailed “How to change an oil filter” would be ideal. Produce the content users want, but make sure it is detailed and quality, not just keyword stuffed junk.
When you originally started the business, the chances are you looked at competitors; their prices, web designs and even their product range. Don’t just obtain as many links as possible. Check out your top competitors and see what they are doing, see who is linking to them. The chances are you might be able to get links on the same websites as them.
Offer a service
With so much competition, it is easy to get caught up in focusing time on pricing, SEO and little more. Remember that as a business, you need to offer a service. Think about the sites you purchase from and why. A service is a package.
Do you use Amazon over XYZ store because the checkout procedure is simple? Look at your site from the eyes of a customer. Do they get quick responses from customer support? Is the service personal? Are prices competitive?